National coverage highlighted how a negative TikTok review intended to criticize Oddly Correct backfired, resulting in increased interest and customer traffic. The report notes that the shop, which has operated in Kansas City since 2008, has been overwhelmed by the positive community response.
Oddly Correct
Oddly Correct is a Kansas City-based roastery and cafe that focuses on creating an accessible, high-quality coffee experience. The company is recognized for its community-focused ethos and its efforts to integrate roasting and retail operations under one roof. They maintain a distinct, stripped-down brand identity that prioritizes substance and equity over industry trends.
- — La Palma y El Tucán
Recent news and media coverage about Oddly Correct, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
Co-owner Mike Schroeder appeared on local news to discuss the overwhelming community support received after a critical social media review went viral. The shop saw a notable spike in business as customers visited to show solidarity with the long-standing Kansas City coffee brand.
Following a viral TikTok video that disparaged the Troost Avenue neighborhood and labeled Oddly Correct as "demonic," the Kansas City community responded with a significant surge in patronage. The shop experienced a substantial increase in traffic as locals and neighboring businesses rallied to support the roastery in response to the negative social media coverage.
- https://oddlycorrect.com/
- https://oddlycorrect.com/about
- https://oddlycorrect.com/origin-report-colombia-2019/
- https://www.thepitchkc.com/dish-drink
- https://kansascitymag.com/a-high-profile-midtooth-coffee-shops-relocation-to-troost-sparks-debate-1/
- https://flatlandkc.org/eats-drinks/oddly-correct-launches-domain-cold-brew/
- https://kansascitymag.com/a-high-profile-midtown-coffee-shops-relocation-to-troo
- https://voyagekc.com/interview/meet-mike-schroeder-of-oddly-correct-coffee-roast
- https://sprudge.com/we-talk-letterpress-and-design-with-oddly-correct-coffee-roa