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Huntsville, Alabama, Alabama · Specialty Coffee Brand Deep Dive

Onward Coffee

Editorial sacred-geometry artwork for Onward Coffee; not a documentary photograph
IndependentNamed roasting partner: Mad Catter Coffee RoastersSourcing: Limited public info
TagsOnward CoffeeAlabama coffee roastersIndependent
Visit Onward Coffee's site

Onward Coffee began as a mobile coffee cart operation in the Huntsville, Alabama area before establishing a brick-and-mortar cafe at 1300 Enterprise Way. The business was founded with a focus on fostering community connections and providing an elevated hospitality experience. While the company utilizes locally sourced beans for its menu, it is documented for its creative seasonal specialty drinks, house-made syrups, and community-focused initiatives like a local run club. The brand emphasizes a chef-inspired approach to its beverage program, aiming to provide a welcoming space for both coffee enthusiasts and the local neighborhood.

Ownership
Onward Coffee is an independent, family-owned business operated by Jordan Lawhorn and his team.
Founded
2024
Roasting
Named roasting partner: Mad Catter Coffee Roasters. Other roasting arrangements are unverified.
What it's known for
The brand is known for its origins as a popular mobile coffee cart in the Huntsville area and its creative, chef-inspired seasonal specialty drinks and matcha.
Farm-level sourcing
The brand sources its coffee beans locally from Mad Catter Coffee Roasters. They do not provide specific information regarding the farms or producers behind their coffee offerings.
Notable coffees
  • — Birthday Cake Latte
  • — Pumpkin Butter Latte
  • — Apple Harvest Latte
  • — Butterscotch Latte
  • — Smoked Chai Tonic
In the news

Recent news and media coverage about Onward Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-08-18 · Huntsville/Madison County Convention & Visitors Bureau
Locally Owned Coffee Shops in Huntsville, Alabama

Onward Coffee is highlighted as a notable local coffee spot in Huntsville, recognized for its transition from a pop-up shop to a brick-and-mortar location. The cafe is noted for its artisan craft coffee drinks and its unique physical space featuring custom booths and an outdoor green area.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-29. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's website and local coverage confirm their partnership with Mad Catter Coffee Roasters, specific details regarding the origin countries of the beans used in their current menu are not publicly disclosed.

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