US Brand Directory
Sioux Falls, South Dakota · Specialty Coffee Brand Deep Dive
Parable Coffee Roasting Co.
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsParable Coffee Roasting Co.GuatemalaKenyaHondurasCosta RicaIndependentOrigin / region levelRoasts in-house
Visit Parable Coffee Roasting Co.'s site Parable Coffee Roasting Co. is a Sioux Falls-based specialty roaster that began as a local market operation and has grown into a regional provider of fresh-roasted beans. The company emphasizes a faith-based approach to business, focusing on ethical trade and balanced, small-batch roasting. They offer a variety of single-origin coffees and signature blends alongside home brewing equipment.
Ownership
Parable Coffee Roasting Co. is an independent, family-owned and operated business founded by Brandon and Helena Wollman.
Founded
2013
Roasting
Roasts its own coffee.
What it's known for
The brand is known for its small-batch, craft-roasted specialty coffee and its commitment to ethical sourcing practices rooted in the owners' faith.
Sourcing countries
Guatemala · Kenya · Honduras · Costa Rica
Farm-level sourcing
The brand sources from small producers globally and aims to pay fair, ethical prices. While they state they select coffees based on cup score and aim for individual farm-level sourcing when possible, their public product listings primarily identify coffee by country or region rather than specific farm names for every offering.
Notable coffees
- — Cold Winter Blend
- — Gondo Factory-Muranga AA (Kenya)
Sources used in this deep dive
- https://parablecoffeeco.com/
- https://parablecoffeeco.com/pages/our-story
- https://parablecoffeeco.com/products/cold-winter-blend
- https://parablecoffeeco.com/products/gondo-factory-muranga-aa-kenya
- https://siouxfalls.business/coffee-roaster-brings-signature-blends-to-sioux-falls
- https://platform.tracxn.com/a/d/company/5cfa73410079301fbc3c2b27/parable%20coffee%20co.?utm_source=parallel&utm_medium=ai#a:about
Research disclosure — this profile was compiled from public online sources on 2026-09-29. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand mentions sourcing at the individual farm level when possible, specific farm names are not consistently provided for the majority of their current online product catalog.