Peace Coffee is a mission-driven roaster based in Minneapolis that has focused on organic and fair trade practices since its inception. The company operates with a strong emphasis on environmental sustainability, utilizing renewable energy at its roasting facility and maintaining long-term partnerships with farmer cooperatives. They serve a wide market through retail, wholesale, and direct-to-consumer subscription channels.
Ownership
Peace Coffee is currently owned by CEO Lee Wallace and entrepreneur Kent Pilakowski. They purchased the company in late 2024 from the Institute for Agriculture and Trade Policy (IATP), the non-profit organization that originally founded the brand.
Founded
1996
Roasting
Reported to roast in-house.
What it's known for
Peace Coffee is widely recognized as a pioneer in the fair trade and organic coffee movement in the United States. They are known for their long-standing commitment to sustainable supply chains, bicycle-based local delivery, and their role as a founding member of Cooperative Coffees.
Peace Coffee maintains direct relationships with small-scale farmer cooperatives, often highlighting specific producer groups like COMSA in Honduras or Manos Campesinas in Guatemala. They source exclusively organic and fair trade certified beans. While they offer single-origin coffees, a significant portion of their catalog consists of signature blends.
Notable coffees
— Birchwood Blend
— Black Squirrel
— Tree Hugger
— Morning Glory
— Nocturnal
— Blue Ox
Documented coffee offerings
Coffees researched from Peace Coffee
These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.
Birchwood
Multi-origin (Global cooperatives) · Washed
A perfectly balanced medium roast that serves as a crowd-pleasing, quintessential cup of coffee.
External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.
Historical source note (not live inventory): Sells the full range of coffee beans, subscriptions, and brewing gear directly to consumers.
Website
I verified the brand's primary online store and several major retail partners listed on their official store locator; while the brand previously operated its own cafes, it has exited that retail model to focus on wholesale and direct-to-consumer sales.
These references come from public store locators, retailer listings and brand materials. Last checked Oct 19, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news
Recent news and media coverage about Peace Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
Peace Coffee secured a $3 million line of credit from JPalmer Collective to support its ongoing business operations. This financing highlights the company's continued efforts to scale its wholesale and e-commerce presence in the competitive CPG coffee market.
The Minnesota Retailers association honored Peace Coffee with the Social Responsibility Award as part of its 2024-2025 Minnesota Retail Champions program. The award recognizes the roaster's long-standing commitment to fair trade sourcing, sustainable farming practices, and community engagement.
Research disclosure — this profile was compiled from public online sources on 2026-10-02. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes long-term relationships with specific cooperatives, it does not consistently publish a comprehensive, real-time list of every individual farm or farmer currently supplying their seasonal lots.
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