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Minneapolis, Minnesota · Specialty Coffee Brand Deep Dive

Penny Coffee

Editorial sacred-geometry artwork for Penny Coffee; not a documentary photograph
IndependentNamed roasting partner: Big Watt (later years), La Colombe (early years)Sourcing: Limited public info
TagsPenny CoffeeMinnesota coffee roastersIndependent
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Penny's Coffee was founded in 2016 in Minneapolis by Ben Hertz, Dean Phillips, and Adam Roozen to provide an elevated cafe experience. The company did not operate its own roasting facility, instead partnering with established roasters like La Colombe and Spyhouse before collaborating with Big Watt for a private label roast. The brand was documented for its focus on community and conversation, paired with a signature menu of crepes and pastries in stylish, neighborhood-focused spaces. It expanded to multiple locations in the Twin Cities before closing all operations in 2022.

Ownership
Penny's Coffee was an independent business co-owned by Ben Hertz, Adam Roozen, and Dean Phillips. The company ceased operations and closed its locations in late 2022.
Founded
2016
Roasting
Named roasting partner: Big Watt (later years), La Colombe (early years). Other roasting arrangements are unverified.
What it's known for
Penny's Coffee was known for its stylish, neighborhood-focused cafe spaces and its signature menu of sweet and savory crepes alongside specialty coffee.
Farm-level sourcing
The brand did not publish specific farm or producer information for its coffee offerings. It operated as a multi-roaster cafe, sourcing coffee from external partners like La Colombe and Big Watt rather than roasting in-house.
Notable coffees
  • — La Colombe house blend
  • — Spyhouse single-origin coffees
  • — Big Watt private label roast
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-25. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. The brand is no longer operational, and its website is no longer active, making it impossible to verify current sourcing practices or historical coffee menus.

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