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Virginia Beach, Virginia · Specialty Coffee Brand Deep Dive

Pinup Coffee Co.

Pinup Coffee Co. brand artwork
IndependentRoasts its own coffeeSourcing: Farm level
Visit Pinup Coffee Co.'s site

Pinup Coffee Co. is a Virginia Beach-based specialty roaster founded in 2021 by Navy veterans who prioritize transparency, craftsmanship, and community connection. The company operates its own roastery and multiple local cafes, focusing on small-batch production that highlights the unique characteristics of each coffee lot. Beyond their roasting operations, they are recognized for their commitment to sustainability, utilizing fully recyclable packaging and partnering with local services to compost coffee chaff and spent grounds. Their brand identity is deeply rooted in the aesthetic of classic WWII aircraft pin-up art, reflecting a mission to make high-quality specialty coffee approachable and welcoming for all drinkers.

Ownership
Pinup Coffee Co. is an independent, veteran-owned specialty coffee company founded by Navy veterans.
Founded
2021
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its approachable specialty coffee, small-batch roasting, and signature blends inspired by classic WWII aircraft pin-up art.
Sourcing countries
Papua New Guinea · Colombia · Brazil · Peru · Zambia · Indonesia
Farm-level sourcing
The brand identifies specific farms or estates for many of its single-origin offerings, such as the Colbran family farm in Papua New Guinea and the Lupili Estate in Zambia. Their blends combine specialty-grade beans from various regions, and they emphasize building relationships with producers to ensure quality and transparency.
Notable coffees
  • — Papua New Guinea Kainantu (Colbran family farm)
  • — Zambia Lupili Estate
  • — Colombia El Mirador
  • — Brazil Claudia Yatio Nakao
  • — Peru Germán Carranza
  • — Decaf Colombia Huila SWP
Documented coffee offerings

Coffees researched from Pinup Coffee Co.

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Decaf Colombia Huila SWP

Colombia · Swiss Water Process

A decaffeinated single origin coffee from the Huila region with classic Colombian flavor notes.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Pinup Coffee Co.

Documented physical retailers
Historical source note (not live inventory): Physical cafe located inside Back Bay Farmhouse in Virginia Beach selling bags of coffee and brewed drinks.
Physical
Historical source note (not live inventory): Physical cafe located in the Pungo area of Virginia Beach selling bags of coffee and brewed drinks.
Physical
Documented online sources
Historical source note (not live inventory): The brand's official website sells 12oz bags of coffee, cold brew, and subscription services.
Website

I was able to verify the brand's two physical cafe locations in Virginia Beach and their direct-to-consumer online store, but found no evidence of the brand being sold in third-party grocery stores or other retail chains.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 28, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Pinup Coffee Co., as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-07-30 · Daily Coffee News
Pinup Coffee Takes Off with Standalone Cafe in Virginia Beach

Virginia Beach-based roaster Pinup Coffee Co. opened its first standalone cafe in the Traditions at Sherwood Lakes development. The 2,500-square-foot space features a full kitchen and design elements inspired by aviation and coffee engineering, marking a significant expansion for the veteran-owned business.

Research disclosure — this profile was compiled from public online sources on 2026-10-06. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions a 'Buriak Foundation' on their website navigation, no specific details regarding the nature or scope of this program were found in public documentation.