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Louisville, Kentucky · Specialty Coffee Brand Deep Dive

Please & Thank You

Editorial sacred-geometry artwork for Please & Thank You; not a documentary photograph
Owned by Wild Eggs and Good Folks Coffee ownership groupNamed roasting partner: Good Folks CoffeeSourcing: Limited public info
TagsPlease & Thank YouKentucky coffee roastersOwned by Wild Eggs and Good Folks Coffee ownership group
Visit Please & Thank You's site

Please & Thank You is a Louisville-based bakery and coffee shop chain that has gained national acclaim for its signature chocolate chip cookies. The brand operates several locations in Kentucky and Indiana, offering a curated coffee menu alongside its baked goods. Following a 2026 acquisition, the company is currently undergoing a strategic shift to refine its guest experience and menu offerings.

Corporate ownership disclosure

Please & Thank You is owned by Wild Eggs and Good Folks Coffee ownership group

The brand was acquired in 2026 by an ownership group consisting of Wild Eggs founders JD Rothberg and Shane Hall, alongside Good Folks Coffee owners Matt Argo and Zach Hensley. This acquisition followed the company's Chapter 11 bankruptcy filing, with the new owners aiming to restructure operations, lower prices, and expand the menu.

Ultimate owner: a mid-size coffee group

Ownership is disclosed when documented. Corporate parents can shape sourcing and independence claims. Public sources were researched as of 2026-10-21.

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Ownership
The brand was acquired in 2026 by an ownership group consisting of Wild Eggs founders JD Rothberg and Shane Hall, alongside Good Folks Coffee owners Matt Argo and Zach Hensley. This acquisition followed the company's Chapter 11 bankruptcy filing, with the new owners aiming to restructure operations, lower prices, and expand the menu.
Founded
2011
Roasting
Named roasting partner: Good Folks Coffee. Other roasting arrangements are unverified.
What it's known for
Please & Thank You is widely recognized for its award-winning chocolate chip cookies, which have been voted the best in America by USA Today. The brand is also known for its retro, music-focused cafe atmosphere and its long-standing partnership with local roaster Good Folks Coffee.
Farm-level sourcing
The brand does not publicly disclose specific farm or producer information for its coffee offerings. Its coffee program relies on proprietary blends developed in collaboration with Good Folks Coffee, which are specifically roasted to pair with their signature cookies.
Notable coffees
  • — PTY Blend
  • — FAST TRACK Espresso
In the news

Recent news and media coverage about Please & Thank You, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-10-20 · Louisville Business First
Please & Thank You closes Frankfort Avenue location

The coffee and cookie chain closed its Clifton neighborhood location on October 19, 2026. The closure resulted in three job losses, while six employees were transferred to the company's remaining two locations.

2026-09-14 · Daily Coffee News
In Louisville, Please & Thank You Sold to Owners of Coffee Supplier Good Folks

Following a Chapter 11 bankruptcy filing, Please & Thank You was acquired by a new ownership group consisting of Wild Eggs founders JD Rothberg and Shane Hall, and Good Folks Coffee owners Matt Argo and Zach Hensley. The new owners intend to retain the brand's signature cookie offerings while modifying the cafe experience.

2026-07-09 · Louisville Courier Journal
Coffee roastery, Wild Eggs founders to help manage Please & Thank You

After filing for Chapter 11 bankruptcy in June 2026 with approximately $4 million in debt, Please & Thank You entered a court-approved agreement to have the owners of Good Folks Coffee and Wild Eggs manage day-to-day operations. This interim management arrangement preceded the group's eventual acquisition of the brand.

2026-06-04 · Louisville Business First
Please & Thank You files for bankruptcy protection

Please & Thank You LLC filed for Chapter 11 bankruptcy protection, citing approximately $4 million in liabilities. The filing occurred just one year after the company had announced plans for multi-state franchise expansion.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-21. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's website mentions sourcing coffee, it does not provide specific details regarding the origin countries or farm-level transparency for its proprietary blends.

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