Skip to main content
Who Makes The
BEST COFFEE
US Brand Directory
Montgomery, Alabama · Specialty Coffee Brand Deep Dive

Prevail Coffee

Editorial sacred-geometry artwork for Prevail Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsPrevail CoffeeAlabama coffee roastersEthiopiaIndependentRoasts in-house
Visit Prevail Coffee's site

Prevail Coffee is a craft roaster and micro-importer based in Montgomery, Alabama, dedicated to fostering authentic community through ethically sourced coffee. Founded by Wade and Megan Preston, the company operates both a wholesale roasting business and a network of community-focused cafes known as Prevail Union. They prioritize sustainable practices and direct relationships with producers to create a positive impact in both their local and global communities.

Ownership
Prevail Coffee is an independent, family-owned business founded by Wade and Megan Preston.
Founded
2013
Roasting
Reported to roast in-house.
What it's known for
Prevail is known for its role as a craft coffee roaster and micro-importer in the Deep South, focusing on community building and ethical sourcing. They are also recognized for their 'Prevail Union' cafe concept, which aims to create unique, community-focused spaces in different cities.
Sourcing countries
Ethiopia
Farm-level sourcing
The brand emphasizes partnerships with coffee producers and mentions sourcing from friends around the globe. While they highlight specific regions and some farm-level details for certain offerings, they do not consistently publish a comprehensive list of all farms or producers for every coffee.
Notable coffees
  • — Bruselas Pink Bourbon
  • — Ethiopia Sidama Legend
  • — Red Tail Espresso Blend
In the news

Recent news and media coverage about Prevail Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-20. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes ethical sourcing and partnerships, I could not verify a complete, transparent list of all current farm-level partners or a comprehensive list of every sourcing country beyond those featured on their current product page.

Your coffee interests. Every section.

Learn something new, follow the people behind your cup, or explore by flavor and tags.