Rainy Day Coffee Co. is a community-centric coffee roaster and cafe based in Beresford, South Dakota, founded by Shania Rozeboom. The brand has evolved from a mobile-first operation into a brick-and-mortar destination that serves as a local hub for specialty coffee, house-made baked goods, and hearty breakfast fare. Known for its retro aesthetic and welcoming atmosphere, the company maintains a strong regional presence through its downtown coffee bar and its iconic 1981 step van, 'Lucille,' which brings coffee service to events across Southeast South Dakota. By focusing on small-batch roasting and creative drink development, the brand has established itself as a staple for both daily commuters and event-goers in the region.
Ownership
Rainy Day Coffee Co. is an independent, family-owned business founded and operated by Beresford native Shania Rozeboom.
Founded
2021
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its locally roasted coffee, its downtown drive-thru and coffee bar, and its mobile coffee truck named 'Lucille' that serves the Southeast South Dakota area.
Farm-level sourcing
The brand does not publicly disclose specific farm or producer names on its website. Information regarding their sourcing practices, such as specific origins or direct trade relationships, is not currently available.
Historical source note (not live inventory): The brand operates a physical coffee bar, roastery, and drive-thru located at 216 N. 3rd St. in Beresford, South Dakota.
Historical source note (not live inventory): The brand's mobile coffee truck sells coffee at various local events, farmers' markets, and community celebrations throughout Southeast South Dakota.
Historical source note (not live inventory): The brand sells its roasted coffee beans directly to consumers through its official Square-hosted website.
Website
I was able to verify the brand's physical storefront in Beresford, its mobile coffee truck operations, and its direct-to-consumer online shop; no third-party retail partners were identified.
These references come from public store locators, retailer listings and brand materials. Last checked Oct 31, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news
Recent news and media coverage about Rainy Day Coffee Co., as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
Shania Rozeboom, owner of Rainy Day Coffee, was selected as a member of the South Dakota Retailers Association’s inaugural 'NextGen Business Builders' cohort. This 13-month professional development program supports entrepreneurs who have owned their businesses for five years or less.
This profile details the growth of Rainy Day Coffee Co. from a side hustle founded in 2019 to a full-time operation. It highlights the evolution of the business, including the 2021 launch of their mobile coffee truck, 'Lucille,' and the November 2023 acquisition of a former gas station in Beresford to serve as a dedicated roasting and packaging facility.
Research disclosure — this profile was compiled from public online sources on 2026-10-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand is transparent about its roasting operations and business history, it does not publish specific information regarding its coffee sourcing origins or formal philanthropic programs.
Your coffee interests. Every section.
Learn something new, follow the people behind your cup, or explore by flavor and tags.
