US Brand Directory
Floyd, Virginia, Virginia · Specialty Coffee Brand Deep Dive
Red Rooster Coffee Roaster
IndependentRoasts its own coffeeSourcing: Farm level
TagsRed Rooster Coffee RoasterEthiopiaPeruBrazilColombiaGuatemalaHondurasCosta RicaKenyaIndonesiaIndependentFarm levelRoasts in-house
Visit Red Rooster Coffee Roaster's site Red Rooster Coffee is a nationally acclaimed specialty roaster based in the small town of Floyd, Virginia, dedicated to roasting high-quality coffee while fostering community impact. The company operates with a strong focus on ethical sourcing, employee welfare, and environmental sustainability, including the use of post-consumer recycled packaging. They have earned numerous accolades, including multiple Good Food Awards and consistent recognition on Coffee Review's top lists.
Ownership
Red Rooster Coffee is an independent, family-owned business founded by Haden Polseno-Hensley and his wife, Rose McCutchan.
Founded
2010
Roasting
Roasts its own coffee.
What it's known for
Red Rooster is widely recognized for its high-quality, award-winning specialty coffee and its deep commitment to social responsibility, including providing on-site childcare for employees and prioritizing direct, transparent trade with coffee producers.
Sourcing countries
Ethiopia · Peru · Brazil · Colombia · Guatemala · Honduras · Costa Rica · Kenya · Indonesia
Farm-level sourcing
The company prioritizes direct trade, purchasing specialty-grade coffee by paying high premiums to smallholders and washing stations. They emphasize working with small importers to ensure transparency and quality, often naming specific farms or washing stations for their single-origin offerings.
Notable coffees
- — Ethiopia Refisa Washed
- — Peru Highland Natural
- — Colombia Finca El Paraiso
- — Kenya Gichathaini
- — Guatemala Finca Medina
- — Honduras Finca El Puente
Sources used in this deep dive
- https://www.redroostercoffee.com/about-us
- https://www.redroostercoffee.com/transparency/origin
- https://www.coffeereview.com/qa-tony-greatorex-red-rooster-coffee-roasters
- https://uschamber.com/co/good-company/growth-studio/meet-community-champion-red-rooster
- https://visitfloydva.com/business/red-rooster-coffee-roaster/
- https://ccof.org/directory-member/red-rooster-coffee-co-llc-dba-red-rooster-coffee-roaster
Research disclosure — this profile was compiled from public online sources on 2026-09-29. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the company provides extensive information on their sourcing philosophy and specific regions, a comprehensive, real-time list of every current farm partner is not explicitly aggregated in one place, as their single-origin offerings rotate frequently.