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Floyd, Virginia, Virginia · Specialty Coffee Brand Deep Dive

Red Rooster Coffee Roaster

Red Rooster Coffee Roaster brand artwork
IndependentRoasts its own coffeeSourcing: Farm level
Visit Red Rooster Coffee Roaster's site

Red Rooster Coffee is a nationally acclaimed specialty roaster based in the small town of Floyd, Virginia, dedicated to roasting high-quality coffee while fostering community impact. The company operates with a strong focus on ethical sourcing, employee welfare, and environmental sustainability, including the use of post-consumer recycled packaging. They have earned numerous accolades, including multiple Good Food Awards and consistent recognition on Coffee Review's top lists.

Ownership
Red Rooster Coffee is an independent, family-owned business founded by Haden Polseno-Hensley and his wife, Rose McCutchan.
Founded
2010
Roasting
Reported to roast in-house.
What it's known for
Red Rooster is widely recognized for its high-quality, award-winning specialty coffee and its deep commitment to social responsibility, including providing on-site childcare for employees and prioritizing direct, transparent trade with coffee producers.
Sourcing countries
Ethiopia · Peru · Brazil · Colombia · Guatemala · Honduras · Costa Rica · Kenya · Indonesia
Farm-level sourcing
The company prioritizes direct trade, purchasing specialty-grade coffee by paying high premiums to smallholders and washing stations. They emphasize working with small importers to ensure transparency and quality, often naming specific farms or washing stations for their single-origin offerings.
Notable coffees
  • — Ethiopia Refisa Washed
  • — Peru Highland Natural
  • — Colombia Finca El Paraiso
  • — Kenya Gichathaini
  • — Guatemala Finca Medina
  • — Honduras Finca El Puente
Documented coffee offerings

Coffees researched from Red Rooster Coffee Roaster

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Red Rooster Coffee Roaster

Documented physical retailers
Historical source note (not live inventory): The brand's physical cafe located in Floyd, Virginia, where customers can purchase coffee.
Physical
Documented online sources
Historical source note (not live inventory): The brand's official website where they sell their full range of roasted-to-order coffee beans and subscriptions.
Website

I was able to verify the brand's own physical cafe location and their primary online store; however, no third-party retail partners were identified in the provided search results.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 27, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Red Rooster Coffee Roaster, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-09-21 · Floyd Times
Red Rooster closes Yellow Hen Child Care

Red Rooster Coffee Roaster has officially closed its in-house childcare facility, Yellow Hen Child Care, which had been operating since 2018. The company noted that the facility served over 20 families during its tenure, with the vast majority of children belonging to company employees.

Research disclosure — this profile was compiled from public online sources on 2026-10-07. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the company provides extensive information on their sourcing philosophy and specific regions, a comprehensive, real-time list of every current farm partner is not explicitly aggregated in one place, as their single-origin offerings rotate frequently.