Venezuela La Curva
Finca La Curva, Venezuela
The cup is mellow and balanced with notes of Valencia orange, golden delicious apple, and ripe raspberry.
Original roaster or listing source US Brand Directory
Floyd, Virginia, Virginia · Specialty Coffee Brand Deep Dive
Red Rooster Coffee Roasters
IndependentRoasts its own coffeeSourcing: Farm level
TagsRed Rooster Coffee RoastersVirginia coffee roastersEthiopiaKenyaCosta RicaBurundiBrazilIndependentFarm levelRoasts in-house
Visit Red Rooster Coffee Roasters's site Red Rooster Coffee Roasters was established in 2010 in downtown Floyd, Virginia, where it began as a small operation in the back of a local bookstore to supply a coffee house. The company roasts its specialty coffee in small batches at its dedicated facility in Floyd, which also houses a cafe. The brand is documented for its commitment to social impact, including the implementation of onsite childcare for employees and various community giving programs. It has earned numerous industry accolades, including multiple Good Food Awards and consistent recognition in the annual Top 30 Coffees list by Coffee Review.
Ownership
Red Rooster Coffee is an independent, family-owned business founded by Haden Polseno-Hensley and his family in Floyd, Virginia.
Founded
2010
Roasting
Reported to roast in-house.
What it's known for
Red Rooster is highly regarded for its award-winning specialty coffee, including multiple Good Food Awards, and its commitment to social impact, including providing onsite childcare for employees.
Sourcing countries
Ethiopia · Kenya · Costa Rica · Burundi · Brazil
Farm-level sourcing
The brand sources specialty-grade coffee directly from estates, farms, and washing stations, emphasizing high premiums for producers. They offer both single-origin coffees, which often highlight specific farms or washing stations, and signature blends.
Notable coffees
- — Kenya Karimikui Kirinyaga Washed
- — Costa Rica Las Lajas Black Honey
- — Burundi Ntwari Natural
- — Waxwing All-Purpose Blend
- — Organic Funky Chicken
- — Organic Old Crow Cuppa Joe
Documented coffee offerings
Coffees researched from Red Rooster Coffee Roasters
These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.
Ethiopia Refisa West Arsi Washed
West Arsi, Ethiopia · Washed
This coffee features a bright aroma with notes of toasted almond, fresh melon, and wild rose balanced with cacao.
Original roaster or listing sourceKenya Karimikui Kirinyaga Washed
Kirinyaga, Kenya · Washed
This light roast coffee is known for its exceptional quality and distinct regional characteristics.
Original roaster or listing sourceOrganic Decaf Funky Chicken
Blend
An earthy, chocolatey crowd pleaser with notes of praline, dark chocolate, and citrus with light acidity and caramel sweetness.
Original roaster or listing sourceBurundi Turihamwe Washed
Burundi · Washed
A light roast single origin coffee sourced from artisan producers.
Original roaster or listing sourceExternal customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.
Verify original product sources
Retailer information: Red Rooster Coffee Roasters
Documented physical retailers
Historical source note (not live inventory): The brand operates its own physical cafe and roasting facility in Floyd, Virginia.
Physical
Documented online sources
Historical source note (not live inventory): The brand sells its full range of roasted-to-order coffee and merchandise directly through its website.
Website
Historical source note (not live inventory): The brand maintains an official storefront on Amazon.com offering various organic and fair trade coffee blends.
Website
I was able to verify the brand's own physical cafe location and its primary online sales channels, including their direct-to-consumer website and official Amazon storefront; however, no other specific third-party retail partners were confirmed.
These references come from public store locators, retailer listings and brand materials. Last checked Nov 4, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news
Recent news and media coverage about Red Rooster Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
2026-09-21 · The Floyd Times
Red Rooster closes Yellow Hen Child Care Red Rooster Coffee Roasters has officially closed its in-house childcare facility, Yellow Hen Child Care, which had been in operation since 2018. The facility served as a notable employee benefit for the company, supporting over 20 families during its tenure.
2026-03-24 · Blue Ridge IWW
STATEMENT ON RED ROOSTER COFFEE SETTLING OVER ILLEGAL LABOR PRACTICES REGARDING WORKPLACE ORGANIZING Following an investigation by the National Labor Relations Board (NLRB), Red Rooster Coffee reached a settlement regarding charges of illegal labor practices. The company is now required to inform employees of their rights to organize, communicate about workplace conditions, and engage in protected concerted activity without fear of reprisal.
Sources used in this deep dive
- https://www.amazon.com/stores/RedRoosterCoffeeRoaster/page/D9C2CCB4-C5F5-4593-AB14-C414AFDC80EF
- https://www.redroostercoffee.com/cart
- https://roanokefoodandfarmtrail.com/redrooster-coffee-roaster
- https://www.redroostercoffee.com/collections/coffee
- https://www.redroostercoffee.com
- https://shop.redroostercoffee.com
- https://redroostercoffee.com/about-us
- https://redroostercoffee.com/
- https://redroostercoffee.com/transparency/origin
- https://visitfloydva.com/business/red-rooster-coffee-roaster/
- https://ccof.org/directory-member/red-rooster-coffee-co-llc-dba-red-rooster-coffee-roaster
- https://redroostercoffee.com/products/annual-rotating-signature-blends
- https://www.redroostercoffee.com/about-us
- https://prospeo.io/c/red-rooster-coffee-roaster
- https://ccof.org/directory-member/red-rooster-coffee-co-llc-dba-red-rooster-coff
- https://redroostercoffee.com/about
Research disclosure — this profile was compiled from public online sources on 2026-10-05. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand provides extensive information on their sourcing philosophy and specific farm names for many single-origin offerings, I could not verify the exact current list of every farm partner due to the rotating nature of their seasonal inventory.