US Brand Directory
Floyd, Virginia, Virginia · Specialty Coffee Brand Deep Dive
Red Rooster Coffee Roasters
Ownership unverifiedRoasts its own coffeeSourcing: Farm level
TagsRed Rooster Coffee RoastersVirginia coffee roastersEthiopiaKenyaCosta RicaBurundiBrazilIndependentFarm levelRoasts in-house
Visit Red Rooster Coffee Roasters's site Red Rooster Coffee is a premier specialty coffee roaster based in the Blue Ridge Mountains of Virginia. They are dedicated to roasting high-quality, ethically sourced coffee while maintaining a strong focus on community, employee welfare, and sustainable relationships with farmers at origin.
Ownership
Red Rooster Coffee is an independent, family-owned business founded by Haden Polseno-Hensley and his family in Floyd, Virginia.
Founded
2010
Roasting
Roasts its own coffee.
What it's known for
Red Rooster is highly regarded for its award-winning specialty coffee, including multiple Good Food Awards, and its commitment to social impact, including providing onsite childcare for employees.
Sourcing countries
Ethiopia · Kenya · Costa Rica · Burundi · Brazil
Farm-level sourcing
The brand sources specialty-grade coffee directly from estates, farms, and washing stations, emphasizing high premiums for producers. They offer both single-origin coffees, which often highlight specific farms or washing stations, and signature blends.
Notable coffees
- — Kenya Karimikui Kirinyaga Washed
- — Costa Rica Las Lajas Black Honey
- — Burundi Ntwari Natural
- — Waxwing All-Purpose Blend
- — Organic Funky Chicken
- — Organic Old Crow Cuppa Joe
Sources used in this deep dive
- https://redroostercoffee.com/about-us
- https://redroostercoffee.com/
- https://redroostercoffee.com/transparency/origin
- https://visitfloydva.com/business/red-rooster-coffee-roaster/
- https://ccof.org/directory-member/red-rooster-coffee-co-llc-dba-red-rooster-coffee-roaster
- https://redroostercoffee.com/products/annual-rotating-signature-blends
Research disclosure — this profile was compiled from public online sources on 2026-10-01. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand provides extensive information on their sourcing philosophy and specific farm names for many single-origin offerings, I could not verify the exact current list of every farm partner due to the rotating nature of their seasonal inventory.