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Birmingham, Alabama · Specialty Coffee Brand Deep Dive

ROAR

Editorial sacred-geometry artwork for ROAR; not a documentary photograph
Owned by Royal Cup Coffee and TeaRoasts its own coffeeSourcing: Limited public info
TagsROARAlabama coffee roastersOwned by Royal Cup Coffee and TeaRoasts in-house
Visit ROAR's site

ROAR is a specialty beverage brand developed by Royal Cup Coffee and Tea to provide high-quality, responsibly sourced coffee and tea to the commercial and office market. The brand focuses on delivering artisan-quality experiences through both whole bean selections and a proprietary single-serve brewing system. It combines a commitment to sustainability with a charitable mission to support global communities.

Corporate ownership disclosure

ROAR is owned by Royal Cup Coffee and Tea

ROAR is a premium brand line owned and operated by Royal Cup Coffee and Tea, a large-scale, family-owned coffee roaster and distributor based in Birmingham, Alabama. The brand was launched in 2019 as part of Royal Cup's portfolio to offer specialty-grade, responsibly sourced coffee and tea products.

Ultimate owner: a mid-size coffee group

Ownership is disclosed when documented. Corporate parents can shape sourcing and independence claims. Public sources were researched as of 2026-10-29.

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Ownership
ROAR is a premium brand line owned and operated by Royal Cup Coffee and Tea, a large-scale, family-owned coffee roaster and distributor based in Birmingham, Alabama. The brand was launched in 2019 as part of Royal Cup's portfolio to offer specialty-grade, responsibly sourced coffee and tea products.
Founded
2019
Roasting
Reported to roast in-house.
What it's known for
ROAR is known for its premium, specialty-grade coffee and tea offerings, including a proprietary single-serve pod system designed for office and commercial use. The brand emphasizes sustainability, traceability, and charitable contributions through its #ROAR4change initiative.
Farm-level sourcing
The brand states that its coffees are responsibly sourced from various global growing regions, but it does not publicly disclose specific farm or producer names on its website. Its offerings include both single-origin coffees and blends, with some products carrying certifications such as USDA Organic or Rainforest Alliance.
Notable coffees
  • — Guatemalan Estate
In the news

Recent news and media coverage about ROAR, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-29. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from various global regions, it does not provide a comprehensive list of specific countries or farm-level details on its public-facing website.

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