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Petoskey, Michigan, Michigan · Specialty Coffee Brand Deep Dive

Roast & Toast

Editorial sacred-geometry artwork for Roast & Toast; not a documentary photograph
Owned by Wineguys Restaurant GroupRoasts its own coffeeSourcing: Limited public info
TagsRoast & ToastMichigan coffee roastersSumatraCosta RicaColombiaOwned by Wineguys Restaurant GroupRoasts in-house
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Roast & Toast was established in 1993 by Bob and Mary Keedy in downtown Petoskey, Michigan. The company roasts its coffee on-site using small-batch techniques and beans sourced from over 15 countries. They are documented for their commitment to freshness, maintaining a policy to donate any coffee inventory older than two weeks to a local food pantry. The roastery operates as a key member of the Wineguys Restaurant Group and serves as a long-standing community hub.

Corporate ownership disclosure

Roast & Toast is owned by Wineguys Restaurant Group

Roast & Toast is part of the Wineguys Restaurant Group, a local hospitality collective in Petoskey that also owns City Park Grill and Palette Bistro. The brand was founded by Bob and Mary Keedy, who have operated it as a core component of the group's dining portfolio.

Ultimate owner: a mid-size coffee group

Ownership is disclosed when documented. Corporate parents can shape sourcing and independence claims. Public sources were researched as of 2026-10-25.

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Ownership
Roast & Toast is part of the Wineguys Restaurant Group, a local hospitality collective in Petoskey that also owns City Park Grill and Palette Bistro. The brand was founded by Bob and Mary Keedy, who have operated it as a core component of the group's dining portfolio.
Founded
1993
Roasting
Reported to roast in-house.
What it's known for
Being a long-standing Northern Michigan institution that pairs house-roasted specialty coffee with a full-service cafe menu. They are recognized for their commitment to freshness, donating any coffee roasted more than two weeks prior to a local food pantry.
Sourcing countries
Sumatra · Costa Rica · Colombia
Farm-level sourcing
The brand sources beans from over 15 countries, primarily utilizing the brokerage house Café Imports to facilitate relationships with farmers. While they mention that some coffee comes directly from farmers and a portion is fair trade organic, they do not consistently publish specific farm or producer names for their offerings.
Notable coffees
  • — Beards Blend
  • — Indian Monsoon Malabar
  • — The Zen
  • — Milky Way Mocha
  • — The Accidental Tourist
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-25. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from over 15 countries, they do not provide a comprehensive or current list of all specific countries on their website.

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