US Brand Directory
Lambertville, New Jersey, New Jersey · Specialty Coffee Brand Deep Dive
Rojo's Roastery
IndependentRoasts its own coffeeSourcing: Origin / region level
Visit Rojo's Roastery's site Rojo's Roastery is a New Jersey-based artisan coffee roaster that prioritizes direct relationships with small-scale coffee producers globally. Founded by a former musician, the company is recognized for its technical approach to roasting, utilizing a restored vintage 1956 Probat machine to process microlot beans. They operate both as a roastery and a cafe, maintaining a focus on quality control and sustainable sourcing practices.
Ownership
Rojo's Roastery is an independent, family-owned business founded and operated by J. David Waldman.
Founded
2006
Roasting
Roasts its own coffee.
What it's known for
The brand is known for its meticulous, small-batch roasting process using a vintage 1956 Probat UG-15 roaster and its commitment to sourcing microlot, single-estate coffees directly from independent producers.
Sourcing countries
Guatemala
Farm-level sourcing
The brand focuses on direct relationships with small-volume, independent producers and emphasizes microlot, single-estate varietals. While they highlight their direct-trade philosophy and work with producers in approximately 25 countries, they do not consistently publish specific farm or farmer names for every offering on their website.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-28. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand mentions sourcing from approximately 25 countries, their current website does not provide a comprehensive, up-to-date list of these countries or specific farm names for their current coffee offerings.