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Lambertville, New Jersey, New Jersey · Specialty Coffee Brand Deep Dive

Rojo's Roastery

Editorial sacred-geometry artwork for Rojo's Roastery; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsRojo's RoasteryNew Jersey coffee roastersGuatemalaIndependentOrigin / region levelRoasts in-house
Visit Rojo's Roastery's site

Rojo's Roastery is a New Jersey-based artisan coffee roaster that prioritizes direct relationships with small-scale coffee producers globally. Founded by a former musician, the company is recognized for its technical approach to roasting, utilizing a restored vintage 1956 Probat machine to process microlot beans. They operate both as a roastery and a cafe, maintaining a focus on quality control and sustainable sourcing practices.

Ownership
Rojo's Roastery is an independent, family-owned business founded and operated by J. David Waldman.
Founded
2006
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its meticulous, small-batch roasting process using a vintage 1956 Probat UG-15 roaster and its commitment to sourcing microlot, single-estate coffees directly from independent producers.
Sourcing countries
Guatemala
Farm-level sourcing
The brand focuses on direct relationships with small-volume, independent producers and emphasizes microlot, single-estate varietals. While they highlight their direct-trade philosophy and work with producers in approximately 25 countries, they do not consistently publish specific farm or farmer names for every offering on their website.
Verify original product sources

Retailer information: Rojo's Roastery

Documented physical retailers
Rojo's Roastery (Princeton)
Historical source note (not live inventory): Physical cafe and roastery location in Princeton, NJ, selling coffee beans and brewing equipment.
Physical
Rojo's Roastery (Lambertville)
Historical source note (not live inventory): The original roastery and cafe location in Lambertville, NJ.
Physical
Documented online sources
Rojo's Roastery Online Shop
Historical source note (not live inventory): The brand's dedicated online platform for purchasing retail coffee beans.
Website

I was able to verify the brand's two physical cafe locations in New Jersey and their primary online store, but found no evidence of the brand being sold in third-party grocery chains or external online marketplaces.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 22, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Rojo's Roastery, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-04-02 · New Jersey Globe
At roundtable, Sherrill pushes efforts to help small businesses

Governor Mikie Sherrill hosted a roundtable at the future site of a combined Rojo's Roastery and The Gingered Peach location in Trenton. The event highlighted the challenges faced by minority- and women-owned businesses regarding permitting costs and access to government support programs.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-06. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from approximately 25 countries, their current website does not provide a comprehensive, up-to-date list of these countries or specific farm names for their current coffee offerings.

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