Brooklyn, New York, New York · Specialty Coffee Brand Deep Dive

The Cups

IndependentNamed roasting partner: UndisclosedSourcing: Limited public info

TagsThe Cups New York coffee roasters Independent

The Cups is a Brooklyn-based company that gained prominence for its innovative mobile application designed to support independent coffee shops through a subscription model. The platform aimed to create a virtual chain of local cafes, offering consumers convenience while promoting local business patronage. It does not operate as a traditional coffee roaster or producer.

Ownership

The brand is an independent business that originally launched as a subscription-based mobile application connecting consumers to independent cafes in New York City.

Founded

2014

Roasting

Named roasting partner: Undisclosed. Other roasting arrangements are unverified.

What it's known for

The brand is known for its origins as a pioneering subscription-based mobile app that provided users with access to unlimited coffee at a network of independent cafes across New York City.

Farm-level sourcing

The brand does not currently publish information regarding its coffee sourcing, farm partnerships, or specific origins. It functions primarily as a digital platform and network service rather than a traditional coffee roaster.

Sources used in this deep dive

Research disclosure — this profile was compiled from public online sources on 2026-11-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. I could not verify any current roasting operations or specific coffee sourcing practices for The Cups, as the brand's primary public identity is that of a technology-driven network for independent cafes.

The Cups

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