The article highlights that Turbo Coffee, founded by Reese Shirey, was sold to the Whittle family in early 2025. The new owners continue to operate the brand as a family-owned business with plans for further expansion in the Florence area.
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Florence, Alabama · Specialty Coffee Brand Deep Dive
Turbo Coffee
IndependentRoasts its own coffeeSourcing: Limited public info
Visit Turbo Coffee's site Turbo Coffee is a regional specialty coffee brand that originated in Florence, Alabama, and has expanded to multiple locations across Alabama and Florida. The brand distinguishes itself by pairing high-quality, in-house roasted coffee with a health-focused food menu featuring smoothies and acai bowls. It maintains a community-oriented atmosphere that began in a local barbershop and has since grown into a multi-city operation.
Ownership
Turbo Coffee is an independent, locally owned business founded by Reese Shirey. It has grown from a single espresso bar into a regional chain across Alabama and Florida.
Founded
2014
Roasting
Reported to roast in-house.
What it's known for
Turbo Coffee is known for its high-quality espresso-based drinks, signature cold brew, and a health-conscious menu that includes acai bowls, superfood smoothies, and fresh juices.
Farm-level sourcing
The brand emphasizes ethical sourcing and roasts its own coffee, but it does not publicly disclose specific farm, farmer, or washing station names on its website. Their coffee program focuses on signature blends like the Cafe Racer.
In the news
Recent news and media coverage about Turbo Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
2026-06-17 · Tuscaloosa Thread
New Family Carries On Brand Built at Tuscaloosa's Turbo Coffee Sources used in this deep dive
- https://www.turbo-coffee.com/
- https://www.turbo-coffee.com/home
- https://30a.com/locations/turbo-coffee
- https://www.tvliving.com/2022/11/14/turbo-coffee-huntsvilles-newest-spot-coffee
- https://linkedin.com/company/turbo-coffee
- https://theflorala.com/12937/news/how-turbo-brought-community-coffee-to-the-shoals
- https://www.premiumroast.coffee/roasters/turbo-coffee-florence-g87752627
- https://tuscaloosathread.com/tuscaloosa-restaurant-week-turbo-coffee-whittles
- https://www.tuscaloosanews.com/story/news/local/2018/07/03/turbo-coffee-opening-soon-in-downtown-tuscaloosa/11597013007
- https://tuscaloosathread.com/tuscaloosas-turbo-coffee-new-owners
- https://roarlions.com/news/2025/9/3/general-turbo-coffee-announces-all-inclusive
- https://www.facebook.com/tuscaloosathread/posts/since-early-2025-turbo-coffee-ha
Research disclosure — this profile was compiled from public online sources on 2026-10-27. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand confirms they roast their own coffee, they do not provide specific details regarding their sourcing origins or farm-level transparency on their public-facing website.