US Brand Directory
Brooklyn, New York, New York · Specialty Coffee Brand Deep Dive
Variety Coffee Roasters
IndependentRoasts its own coffeeSourcing: Limited public info
Visit Variety Coffee Roasters's site Variety Coffee Roasters is a Brooklyn-born specialty coffee company that has expanded into a multi-borough network of cafes across New York City. They focus on roasting fresh, approachable coffee in-house and prioritize a seasonal menu that reflects the best available harvests. The brand is recognized for its commitment to independent operations and its role as a neighborhood staple in the NYC coffee scene.
Ownership
Variety Coffee Roasters is an independently owned and operated company, free from outside investors or parent conglomerates.
Founded
2008
Roasting
Roasts its own coffee.
What it's known for
Variety is known for its approachable, consistent specialty coffee and its steady, sustainable growth across New York City neighborhoods since 2008.
Sourcing countries
Colombia · Ethiopia · Honduras
Farm-level sourcing
The brand emphasizes seasonality and freshness, rotating their menu to reflect peak-harvest crops. While they highlight specific origins and occasionally name producers like Los Yoyos in Honduras, they do not consistently publish detailed farm-level data for every offering.
Notable coffees
- — Los Yoyos Honduras
Sources used in this deep dive
- https://varietycoffeeroasters.com/pages/about
- https://varietycoffeeroasters.com/
- https://sprudge.com/build-outs-of-coffee-variety-coffee-roasters-in-brooklyn-ny-1265757.html
- https://dailycoffeenews.com/2026/09/22/variety-coffee-roasters-consistently-delivers-with-10th-new-york-location/
- https://mycoffeeexplorer.com/roasters/variety-coffee-roasters
- https://linkedin.com/company/variety-coffee-roasters
Research disclosure — this profile was compiled from public online sources on 2026-09-29. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand provides general information about their sourcing philosophy and some specific origins, they do not maintain a comprehensive, public-facing database of every farm or producer partner for their entire current catalog.