US Brand Directory
Dallas, Texas · Specialty Coffee Brand Deep Dive
White Rock Coffee
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsWhite Rock CoffeeColombiaBrazilIndonesiaCentral AmericaIndependentOrigin / region levelRoasts in-house
Visit White Rock Coffee's site White Rock Coffee is a Dallas-based specialty coffee roaster and retailer that has operated since 2005. The company maintains multiple neighborhood locations, a dedicated roastery, and an SCA-certified training lab. They focus on ethically sourced, craft-roasted beans and have become a staple of the local Dallas coffee scene.
Ownership
White Rock Coffee is an independent, family-owned business founded and operated by Nancy and Robert Baker.
Founded
2005
Roasting
Roasts its own coffee.
What it's known for
Known for being a long-standing, award-winning neighborhood coffeehouse and roaster in Dallas that emphasizes direct-trade relationships and community involvement.
Sourcing countries
Colombia · Brazil · Indonesia · Central America
Farm-level sourcing
The brand states that approximately 85% of its coffee is sourced via direct trade, involving communication with growers or farm owners. While they emphasize direct relationships, their public product listings typically identify the country of origin and general varietals rather than specific farm or producer names for every offering.
Notable coffees
- — Colombia Tolima Caturra
- — Brazil Bela Vista
- — Lady of the Lake (Blend)
- — Northern Italian Espresso (Blend)
- — Breakfast Blend
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-29. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand claims 85% direct trade sourcing, specific farm names for their current single-origin offerings are not consistently published on their website.