Cubico Coffee

Cubico Coffee is a Florida-based specialty coffee roasting company established in 2015. Headquartered in Davie, Florida, the business operates as a family-owned enterprise that emphasizes small-batch production and personalized coffee experiences. The company was founded by Roberto Azuaje Perez, who serves as the CEO and brings an industrial engineering background to the roasting operation, having previously worked in facility management and project development before transitioning into the coffee industry.

The core of Cubico Coffee’s business model is its focus on customization. Unlike traditional roasters that primarily offer a static menu of pre-determined roasts, Cubico provides a digital platform that allows customers to create their own coffee blends. This process enables users to select up to four different coffee origins, determine the specific percentage of each bean in the blend, and choose their preferred roast level and grind type. This service is designed to cater to both individual consumers and business clients seeking private-label solutions.

Beyond its direct-to-consumer offerings, the company functions as a co-manufacturer and wholesale provider. They offer private-label services where they handle the sourcing, roasting, and custom labeling for other brands. Their production facility utilizes specialized equipment, including a Stronghold roaster, which the company highlights for its ability to maintain consistency and freshness across their small-batch production runs. This technical approach to roasting is a central component of their operational identity.

The company’s sourcing philosophy centers on providing a global selection of specialty-grade beans. Their inventory has historically included single-origin coffees from diverse regions such as Bolivia, Brazil, Burundi, Colombia, Costa Rica, Myanmar, and Papua New Guinea. By maintaining a wide variety of origins, they support their custom-blending model, allowing for a broad spectrum of flavor profiles ranging from bright, citric acidity to deep, chocolatey, and nutty notes.

Cubico Coffee operates a physical retail presence in Davie, Florida, which serves as both a coffee shop and a hub for their roasting operations. The retail location offers a menu of specialty coffee drinks, teas, and pastries, functioning as a testing ground for their blends and a point of engagement with the local community. The company distributes its products through multiple channels, including its own e-commerce website, Amazon, and direct-to-consumer sales.

Throughout its history, the company has maintained a focus on the intersection of technology and traditional roasting. By leveraging an industrial engineering perspective, the founder has sought to optimize the roasting process to ensure that the custom-blended products meet specialty coffee standards. This approach has allowed them to carve out a niche in the Florida specialty coffee market, balancing the demands of a retail cafe with the technical requirements of a contract roasting and private-label business.