Dodo Coffee

Dodo Coffee Co. is a family-operated specialty coffee enterprise established in January 2024 in Fayetteville, Arkansas. The company was founded by a six-member family team, including NFL wide receiver Cooper Kupp, his wife Anna, Anna’s sister Sarah and her husband Isaiah Ojeda, and their parents, Nathan and Veronica Croskrey. The brand is built on a stated philosophy of intentionality, emphasizing ethical sourcing and a focus on the entire supply chain, from the initial farmer interaction to the final cup served to the consumer.

The company’s operational history has been marked by significant adaptability. Shortly after its 2024 launch, the business faced a major disruption when eminent domain forced the closure of its original physical location. Rather than ceasing operations, the family pivoted to an online retail model and utilized a mobile coffee trailer to continue serving the Fayetteville community while searching for a new permanent site. This period of transition highlighted the brand's commitment to maintaining continuity despite external logistical challenges.

In August 2026, the company reached a milestone with the grand opening of a new flagship location at 2568 West McMillan Drive in Fayetteville. This site serves as the physical hub for the brand, which continues to operate as a roaster and retailer. The company manages its own roasting operations and offers a variety of whole bean products, including signature blends such as the 'Dodo Blend,' which features a composition of 75% Colombian and 25% Brazilian beans.

Dodo Coffee Co. utilizes the Specialty Coffee Association (SCA) cupping score system to communicate the quality of its offerings to consumers. For instance, the company has documented SCA scores as high as 92 for its Dodo Blend, highlighting notes of milk chocolate, orange, and citrus. By providing these metrics, the company aims to maintain transparency regarding the quality standards of its green coffee procurement.

The brand’s sourcing and business model are centered on the concept of 'The Flock,' a subscription-based community that provides members with early access to limited-quantity roasts and merchandise. This direct-to-consumer approach is supported by a digital infrastructure, including a mobile application, which allows the company to manage its nationwide shipping of whole bean coffee while maintaining a local presence in Arkansas.

Beyond its retail operations, Dodo Coffee Co. emphasizes its identity as a multi-generational family business. The company’s narrative focuses on the collaborative effort of its founders, positioning the brand as a project born from shared family values rather than purely commercial interests. This focus on family involvement is a central pillar of their public identity and marketing, distinguishing their approach to the craft coffee market.

Today, Dodo Coffee Co. stands as a notable example of a modern, agile coffee business that combines high-quality specialty roasting with a robust digital presence. By successfully navigating the transition from a traditional brick-and-mortar shop to a hybrid model of mobile service and e-commerce, the company has established a stable footprint in the Arkansas coffee scene while expanding its reach to a broader audience through its online platform.