Eldorado Coffee Roasters
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Eldorado Coffee Roasters is a long-standing, family-owned coffee roasting and distribution company based in Maspeth, Queens, New York. Established in 1980, it has grown into one of the largest coffee roasters in the region, providing comprehensive wholesale, private label, and commercial coffee services to a wide range of businesses across the United States.
Founded in 1980, Eldorado Coffee Roasters has evolved from a small family operation into a significant commercial presence in the New York City coffee market. The company was established by Segundo Martin, who brought a background of diverse life experiences to the business, including his upbringing in Cuba and the Canary Islands. Today, the company remains a family-run enterprise, with the second generation—including his sons Andres and Juan Pablo, and his nephew Albert—actively involved in its leadership and operations.
The company operates out of a 54,000-square-foot facility in Maspeth, Queens. This location serves as the central hub for their roasting, packaging, and distribution activities. By consolidating these processes under one roof, the company maintains control over its production standards, which is a core component of their business model. Their infrastructure is designed to support high-volume commercial needs, allowing them to serve a diverse clientele that includes cafés, restaurants, hotels, offices, and healthcare facilities.
Eldorado’s business model is built on providing comprehensive coffee programs rather than just supplying beans. Their services extend to wholesale distribution, private label roasting, equipment procurement, water filtration, and professional barista training. This "one-stop" approach is intended to simplify operations for their commercial partners, ensuring that businesses can source both their coffee and the necessary technical support from a single provider.
Sourcing and quality control are central to their operations. While the company began with a focus on premium Colombian coffee, they have expanded their portfolio to include Arabica and Robusta beans from various coffee-growing regions globally. They utilize standardized roast profiles to ensure consistency across their large-scale production, a necessity for their wholesale and private label clients who require reliable flavor profiles for their own brands.
Environmental and operational certifications play a role in their corporate identity. In 2012, the company commissioned a 240 kW solar photovoltaic system at their Queens headquarters, which was designed to offset the facility's annual electricity demand. This initiative was part of a broader effort to integrate more sustainable practices into their industrial-scale operations. The company also maintains various industry-recognized certifications, including SQF (Safe Quality Food) certification, and is a member of organizations such as the Specialty Coffee Association and the National Coffee Association.
As a major regional player, Eldorado Coffee Roasters has maintained a consistent presence in the New York Tri-State area for over four decades. Their longevity is attributed to their ability to scale their operations to meet the demands of the commercial sector while retaining the family-oriented management style established by their founder. Today, they continue to operate as a significant distributor and roaster, balancing their historical roots in Colombian coffee with a modern, diversified service model.