Jelks Coffee Roasters

Jelks Coffee Roasters is a historic coffee company located in Shreveport, Louisiana, that traces its operational lineage back to 1896. The company identifies its founding principles with the work of Mr. F. E. Morgan, whose passion for coffee established a tradition of freshness that the current organization maintains today. Operating for over 115 years, the company has positioned itself as a staple in the regional coffee market, focusing on consistent, daily roasting practices to supply its customer base.

While the company maintains a legacy of traditional roasting, a significant shift in its business model occurred in 1979 when it began incorporating flavored coffee into its product offerings. This segment of the business has grown substantially over the decades, with the company now offering a catalog of over 200 distinct flavors. These flavored products are marketed as being free of sugar, calories, and cholesterol, utilizing flavorings sourced from a select group of suppliers.

The company operates out of Shreveport, where it manages both retail and wholesale distribution. Beyond its own roasted coffee beans, the business functions as a supplier for various beverage-related products. This includes the distribution of cappuccino mixes, frozen drink mixes from the brand Caffe d'Amore, and a wide selection of gourmet syrups from Davinci, catering to both home consumers and commercial accounts.

In terms of its sourcing and operational footprint, Jelks Coffee Roasters maintains a presence in the Louisiana coffee scene as an independent roaster. While the company emphasizes its history and the freshness of its daily roasting, its modern operations are characterized by a blend of traditional coffee supply and a specialized focus on the flavored coffee market. The company is recognized as a BBB Accredited business and maintains a direct-to-consumer presence through its online store.

For the consumer, the company represents a bridge between historical regional coffee traditions and the modern demand for variety in flavored specialty coffee. By maintaining a large inventory of flavor profiles, the roaster serves a specific niche that prioritizes variety and accessibility. The company continues to operate from its Shreveport facilities, managing its own roasting and distribution logistics to serve its long-term customer base.

Today, Jelks Coffee Roasters remains a notable entity within the Louisiana coffee landscape. Its longevity is a central component of its brand identity, emphasizing over a century of service. As the coffee industry continues to evolve toward more transparent and origin-focused models, Jelks maintains its established path, focusing on the combination of its historical roots and its extensive, long-standing flavored coffee program.