Noble Coyote Coffee Roasters

Noble Coyote Coffee Roasters is a specialty coffee micro-roastery located in the Expo Park neighborhood of Dallas, Texas. Founded by Kevin and Marta Sprague, the company has established itself as a fixture in the local coffee scene, operating both as a production facility and a public-facing coffee lab. The roastery serves as a space where the company bridges the gap between professional coffee production and consumer education, offering cuppings and direct access to the roasting process.

The company’s name is derived from a deliberate subversion of industry terminology. In the coffee trade, a "coyote" traditionally refers to a middleman who purchases coffee from farmers at low prices to sell for profit, often to the detriment of the producer. Noble Coyote Coffee Roasters adopts this name to signal its intent to act as a "noble" intermediary—one that supports, aids, and invests in the farmers and importers who prioritize fair compensation and long-term agricultural development.

Sourcing philosophy is central to the company’s operations. Rather than engaging in exploitative commodity trading, the roastery works with importers who maintain direct relationships with growers. This approach is intended to ensure that the economic benefits of the coffee supply chain are shared more equitably, empowering farmers to improve their livelihoods and the quality of their crops. This commitment to sustainability extends to their local community in Dallas, where they have partnered with organizations such as Cafe Momentum and Meat Fight.

In 2016, the company expanded its footprint by opening a retail "coffee lab" within its 1,800-square-foot roastery in Exposition Park. This space was designed to allow wholesale clients and retail customers to interact directly with the roasting team, providing a venue for education on brewing, grinding, and the science of roasting. The lab features professional-grade equipment, including a single-group Slayer espresso machine, to showcase their coffee offerings.

The roastery has received national recognition for its quality, including multiple Golden Bean Awards for its single-origin coffees from regions such as Uganda, Sumatra, and Nicaragua. Additionally, the company has been recognized as a finalist for the Good Food Awards, an accolade that highlights their dedication to both flavor profile development and responsible sourcing practices.

Beyond its production and retail activities, Noble Coyote maintains a focus on transparency and community connection. The company utilizes its platform to educate consumers on the complexities of the coffee supply chain, emphasizing that the quality of the final cup is inextricably linked to the conditions at the farm level. By maintaining an open-door policy at their roastery and participating in local events, they aim to foster a more informed and connected coffee culture in North Texas.