Roseline Coffee

Roseline Coffee was established in 2012 in Portland, Oregon, by Marty Lopes. Before launching his own brand, Lopes gained extensive experience in the coffee industry, serving as a coffee buyer for the well-known multi-roaster café Barista PDX and working as an apprentice roaster at Extracto Coffee Roasters. His background also included time at Thomas Hammer Coffee Roasters in Spokane, where he developed his foundational skills in sample roasting and quality control. The company began as a small-scale operation, initially utilizing a 1.5-kilo Proaster before scaling its production capacity to meet growing demand.

The name 'Roseline' serves as a dual reference: it honors Portland’s identity as the 'Rose City' and alludes to the roseline pattern in latte art, symbolizing the intersection of technical craft and creative expression. Since its inception, the company has positioned itself as a fixture in the Portland specialty coffee market, focusing on a philosophy of consistency and quality. The brand has expanded its footprint significantly over the years, operating multiple café locations across Portland, including a flagship space on NE Davis Street.

Sourcing at Roseline is defined by a collaborative approach. Rather than relying solely on price lists, the team utilizes blind cuppings to make purchasing decisions, ensuring that the selection process is driven by sensory evaluation. The company maintains long-term relationships with producers in regions such as Ethiopia, Kenya, Colombia, Guatemala, and Burundi. This strategy is intended to foster a deeper understanding of the coffee’s origin and to support the farmers who produce it, reflecting the company's belief that great coffee is the result of global collaboration.

In practice, the roastery emphasizes a meticulous approach to roasting, aiming to highlight the inherent sweetness and flavor complexity derived from the unique terroir of each farm. This dedication to quality has earned the company recognition within the industry, including being named a finalist in the 2024 Sprudge Design Awards for both its roasting facility and its packaging. The company’s internal culture is centered on hospitality and a shared commitment to excellence among its staff.

Beyond its roasting operations, Roseline has integrated itself into the broader coffee community through its retail presence and wholesale partnerships. The company has been featured in various industry publications and has been highlighted as a standout roaster in international cupping events. By maintaining a focus on both the technical aspects of roasting and the human element of the supply chain, Roseline continues to operate as a significant contributor to the specialty coffee landscape in the Pacific Northwest.

Today, the company is led by a team that includes President Becky Gross and Head of Coffee Quality Brett Felchner. The leadership emphasizes that the company’s longevity is rooted in its early entry into the Portland micro-roasting scene and its sustained focus on hospitality. As the brand moves forward, it continues to balance its growth with the core values of consistency and quality that defined its founding, maintaining its reputation as a key player in the Portland coffee community.