Savaya Coffee Market

Savaya Coffee Market was established on April 7, 2009, in the Williams Centre Shopping Plaza in Tucson, Arizona. The company was founded by Burc Maruflu, an entrepreneur and educator who transitioned from a long-time coffee hobbyist to a professional roaster. Since its inception, the business has focused on developing a distinct retail presence in Tucson, characterized by local artistic collaborations, such as murals by Jos Villabrille, and a commitment to providing an immersive, educational environment for coffee drinkers.

The company operates as a vertically integrated specialty coffee business, managing its own roasting operations and multiple retail locations throughout Tucson. Its business model centers on the direct sourcing of single-origin, fair-trade, and organic coffee beans. By cultivating direct relationships with farmers, the company aims to ensure quality control and ethical procurement, which it then highlights through its roasting process designed to emphasize the unique characteristics of each origin.

In 2020, Savaya Coffee Market received recognition from the Specialty Coffee Association (SCA) for its packaging design. The company implemented a minimalist labeling system on its kraft bags that utilizes a specific icon-based process indicator—marking beans as Honey, Washed, Natural, or Experimental. This design choice was intended to provide essential information—such as origin and roast date—while serving as a conversation starter between baristas and customers, reflecting the company's broader goal of fostering an informative exchange about coffee production.

Beyond its retail and roasting operations, Savaya emphasizes consumer education. Its locations are known for offering informational classes, which serve to bridge the gap between the raw agricultural product and the final cup. This focus on transparency and education is a core component of their brand identity, aiming to provide customers with a deeper understanding of the coffee they consume.

Savaya’s sourcing portfolio is diverse, featuring beans from regions including Bolivia, Brazil, Cuba, Tanzania, Venezuela, and Indonesia. The company maintains a consistent focus on small-batch craftsmanship, utilizing equipment such as nitrogen-flush seals and one-way valves to maintain freshness. This attention to technical detail in packaging and roasting is intended to support their stated mission of providing an exceptional, high-quality coffee experience.

It is important to distinguish Savaya Coffee Market from similarly named entities in the coffee industry, such as Savage Coffees, a Florida-based roastery founded by producer Jamison Savage, or Savage Roasters Coffee in North Carolina. Savaya Coffee Market remains a distinct, Tucson-centric operation that continues to prioritize its local community and direct-trade relationships as the foundation of its business model.