Terra Nova Organic Coffee Roasters

Terra Nova Organic Coffee Roasters originated in 2005, established within an old red barn located on an organic farm in New Hampshire. The company’s early years were defined by a grassroots approach to specialty coffee, operating in a rural setting that emphasized a connection to agricultural roots. In 2011, the original founders transitioned away from the business, leading to a change in ownership. The company was acquired by Eliza Murphy, a former barista at the roastery, and her husband, Jeff Murphy, who continued the brand's operations in a similar barn-based environment before expanding their footprint.

In 2017, the company marked a significant milestone by opening a dedicated brick-and-mortar roastery and espresso bar in downtown Keene, New Hampshire. This move allowed the business to scale its roasting operations while providing a physical space for customers to engage with the production process. The roastery has since become a local staple, frequently associated with other community institutions like the Brewbakers Cafe on Main Street.

Central to the company’s identity is its strict adherence to organic standards. Terra Nova maintains a 100% USDA Organic certification for its entire product line, a distinction that sets it apart as one of the few roasters in the New England region to commit exclusively to organic-certified coffee. This commitment extends beyond the roasting facility; the company emphasizes the ability to trace every bean back to its origin, verifying international organic certifications at the source to ensure compliance throughout the supply chain.

Sourcing philosophy at Terra Nova is built upon the concept of ethical business practices and long-term community relationships. The owners have publicly stated that their focus is not merely on the final product, but on the people involved at every stage of the supply chain, from the farmers at origin to the team of roasters and baristas in Keene. This approach is intended to foster a transparent link between the consumer and the producer, ensuring that the environmental and social impacts of coffee production are considered.

It is important to distinguish this New Hampshire-based entity from other similarly named businesses, such as the Sacramento-based Terranova Coffee Co. or the Japanese-based TERRA COFFEE ROASTERS. While these companies share similar nomenclature, they operate as distinct, independent entities with different histories, locations, and operational models. The New Hampshire-based Terra Nova remains focused on its specific regional market and its established reputation for organic, small-batch roasting.

Today, the company continues to operate as a family-owned business, maintaining a team of coffee professionals who manage the roasting and service aspects of the brand. Their product range includes a variety of single-origin coffees and blends, all processed under their organic mandate. By prioritizing consistency and ethical sourcing, the roastery maintains its position as a recognized producer within the regional specialty coffee industry.