Editorial illustration🇧🇷Brazil
Brazil · Cerrado Mineiro
Brazil Moka Peaberry
Daterra Farms
Red Bird Coffee
Daterra Farms
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Daterra Farms
This is a research profile, not an independently conducted farm visit. Producer and coffee relationships are shown only when the records agree. Check the research sources below for supporting evidence.
The story
The Pascoal family began their journey in the coffee industry in 1902 after migrating from Italy to Brazil, initially operating a coffee stall in Campinas. In 1976, Luis Norberto Pascoal officially founded Daterra Coffee with a vision to revolutionize farming through sustainable practices and quality. The estate has since grown into a large-scale operation in the Cerrado Mineiro region, managed through a scientific, data-driven approach.
Challenges
The farm operates within the context of balancing high-productivity agriculture with long-term environmental stewardship and soil health. They also navigate the complexities of maintaining consistent quality across a large, multi-faceted estate while addressing the broader industry needs for sustainable development.
Innovations
Daterra is recognized for its scientific, data-driven management system and its status as the first Rainforest Alliance-certified farm in Brazil. They utilize a dedicated 'lab' farm to test unusual varietals and advanced processing techniques, including proprietary methods like the Daterra Penta Process.
Published coffees linked to this farm
For blends, a farm may be named for one documented component without growing the entire coffee. These catalog relationships do not independently verify every lot, harvest or producer. See individual coffee profiles for traceability evidence.
Editorial illustration
Editorial illustration🇧🇷Brazil
Brazil · Cerrado Mineiro
Brazil Sweet Blue
Daterra Farms
Red Bird Coffee
Daterra Farms
Explore the profile →Research sources & verification
These source links were recorded for this farm profile. They document its research trail; a linked source is not, by itself, confirmation of every farm, producer, coffee lot or photo identity.
Research last reviewed: 2026-10-05