Daterra Farms

The story

The Pascoal family began their journey in the coffee industry in 1902 after migrating from Italy to Brazil, initially operating a coffee stall in Campinas. In 1976, Luis Norberto Pascoal officially founded Daterra Coffee with a vision to revolutionize farming through sustainable practices and quality. The estate has since grown into a large-scale operation in the Cerrado Mineiro region, managed through a scientific, data-driven approach.

Challenges

The farm operates within the context of balancing high-productivity agriculture with long-term environmental stewardship and soil health. They also navigate the complexities of maintaining consistent quality across a large, multi-faceted estate while addressing the broader industry needs for sustainable development.

Innovations

Daterra is recognized for its scientific, data-driven management system and its status as the first Rainforest Alliance-certified farm in Brazil. They utilize a dedicated 'lab' farm to test unusual varietals and advanced processing techniques, including proprietary methods like the Daterra Penta Process.