Fazenda Isidro Pereira

The story

Fazenda Isidro Pereira was purchased by Isidro Pereira in 1967. His son, Luiz Paulo Dias Pereira, joined the operation five years later after completing his studies in agricultural techniques. The farm underwent a significant expansion in 1974 and has since become a central hub for the family's coffee operations.

Challenges

The farm manages large-scale production across over 720 hectares, requiring meticulous sorting and selective picking to maintain specialty-grade quality.

Innovations

The farm serves as a primary workshop for the family's experimental agronomy and processing techniques, including the early adoption of de-pulping machinery to focus on specialty coffee production.