Finca El Jardín
This is a research profile, not an independently conducted farm visit. Producer and coffee relationships are shown only when the records agree. Check the research sources below for supporting evidence.
The story
Finca El Jardín is located in Planadas, Tolima, and is managed by Jorge Elias Rojas Vasquez. Jorge began his journey in coffee at age 13, eventually inheriting a portion of his father's land and expanding the farm by purchasing neighboring property. He operates the farm alongside his siblings, who are actively involved in field production.
Challenges
In 2014, the farm faced significant difficulties due to low coffee market prices and challenging personal circumstances.
Innovations
The farm focuses on quality production and has invested in building a wet mill to process coffee cherries from neighboring farms. Jorge also manages his own coffee brand, La Roca State, and engages in roasting.
Research sources & verification
These source links were recorded for this farm profile. They document its research trail; a linked source is not, by itself, confirmation of every farm, producer, coffee lot or photo identity.
Research last reviewed: 2026-09-27