Hermanos Luna

The story

The farm is operated by the García Luna brothers—Adelfo, Dionicio, and Pompillio—who are part of a group of younger farmers in the San Vicente Yogondoy community. Located in the Sierra Sur region of Oaxaca, the farm focuses on cultivating coffee within their local community.

Challenges

The farm operates in a region where coffee production is subject to the specific soil and climate conditions of the Sierra Sur, requiring varieties that are well-adapted to the local environment.

Innovations

The producers have focused on renewing their coffee stands, with much of the Pluma variety currently under cultivation consisting of younger trees planted within the last five years.