La Estrella

The story

Carlos Estrella took over his family's farm, La Estrella, in 2010. The farm's name honors the family name, and Carlos continues the coffee production tradition established by his father.

Challenges

The farm relies on its natural surroundings and high altitude to maintain quality, though specific environmental or market challenges are not explicitly detailed in the available records.

Innovations

Carlos Estrella emphasizes a deep passion for his product and leverages the farm's specific altitude and natural reserves to distinguish his coffee.