Pascual Marcos Cardona

The story

Pascual Marcos Cardona operates a small coffee farm located in the highlands of western Guatemala near the town of Concepción Huista. The farm is a member of the CODECH cooperative, an organization that has maintained a close working relationship with roasters like Counter Culture Coffee since 2010.

Challenges

The farm operates in the challenging terrain of the western highlands of Guatemala, where smallholder farmers must navigate the complexities of the coffee market and agricultural production.

Innovations

The farm utilizes the infrastructure and quality-focused initiatives of the CODECH cooperative, which selects the best-scoring lots from its members each season.