🇬🇹Guatemala
Guatemala · Huehuetenango
Hugo Ruiz
Hugo Ruiz
Counter Culture Coffee
Unnamed small farm near Concepción Huista
· Washed
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Unnamed small farm near Concepción Huista
The story
The farm is operated by Pascual Marcos Cardona, a seasoned producer in the Concepción Huista region. He is a member of the CODECH cooperative, an organization established to support nearly 500 small-scale farmers of Mayan descent in the area.
Challenges
Smallholder farmers in this region often rely on cooperative support to navigate market access and technical cultivation requirements.
Innovations
The farm utilizes the quality-incentive programs of the CODECH cooperative, which identifies and rewards the highest-scoring coffee lots each season.
This farm, in pictures
Editorial illustrations of the land, processing and harvest our research documented.
Coffees from this farm