The Naturalist
Blueberry, red fruits, and cocoa.
Original roaster or listing source US Brand Directory
New Orleans, Louisiana · Specialty Coffee Brand Deep Dive
French Truck Coffee
IndependentRoasts its own coffeeSourcing: Farm level
TagsFrench Truck CoffeeLouisiana coffee roastersColombiaEthiopiaRwandaMexicoGuatemalaPeruIndependentFarm levelRoasts in-house
Visit French Truck Coffee's site French Truck Coffee is a specialty coffee roaster and retailer that prioritizes freshness by roasting in small batches at its various regional locations. Founded in New Orleans, the company combines a commitment to high-quality, ethically sourced beans with a vibrant, community-oriented cafe experience. They offer a diverse range of single-origin coffees and signature blends, alongside in-house baked goods and tea.
Ownership
French Truck Coffee is an independent, family-owned business led by CEO Bobby Winston, who acquired the company after joining as an early employee.
Founded
2012
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its commitment to small-batch, freshly roasted coffee and its iconic yellow delivery trucks. It is also recognized for its community-focused approach, operating multiple cafes across Louisiana and Tennessee that serve as neighborhood hubs.
Sourcing countries
Colombia · Ethiopia · Rwanda · Mexico · Guatemala · Peru
Farm-level sourcing
The company emphasizes direct relationships with farmers and cooperatives, often naming specific producers or collectives such as the Dukunde Kawa Collective in Rwanda and the Vides family in Guatemala. They offer both single-origin coffees and curated blends, with a focus on traceability and ethical sourcing practices.
Notable coffees
- — Colombia Chili Bourbon (Grand Cru)
- — Rwanda Dukunde Kawa Collective
- — Ethiopia Yirgacheffe
- — Preservation Hall Blend
- — Rougarou (Blend)
- — Big Chief (Blend)
Documented coffee offerings
Coffees researched from French Truck Coffee
These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.
Big River
Colombia and seasonal origins
Creamy, chocolate, toffee, and green grape.
Original roaster or listing sourceLa Belle Noir
Latin America and Ethiopia
Deeply flavored with notes of dried cherry, cocoa, and dark berry.
Original roaster or listing sourceColombia Gesha (Grand Cru)
Colombia
Not specified
Original roaster or listing sourceSun Records Blend
Creamy, chocolate, and toffee.
Original roaster or listing sourceExternal customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.
Verify original product sources
Retailer information: French Truck Coffee
Documented physical retailers
Historical source note (not live inventory): The brand operates multiple physical cafe locations in New Orleans, Baton Rouge, and Memphis that sell bagged coffee.
Physical
Historical source note (not live inventory): The brand has historically supplied its bagged coffee to regional Whole Foods Market locations.
Physical
Documented online sources
Historical source note (not live inventory): The brand sells its full range of coffee beans, tea, and gear directly through its official website.
Website
I was able to verify the brand's own retail cafes and online shop through their official website, as well as historical reporting confirming their presence in Whole Foods Market; other potential third-party retailers were not explicitly confirmed with current product listings.
These references come from public store locators, retailer listings and brand materials. Last checked Oct 16, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news
Recent news and media coverage about French Truck Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
2026-09-30 · Tea & Coffee Trade Journal
French Truck Coffee partners with Sun Records and Andrew Zimmern to launch limited collaboration coffee French Truck Coffee has collaborated with Sun Records and chef Andrew Zimmern to release a limited-edition coffee blend. The product, which debuted at AmericanaFest in Nashville, is available across the brand's retail locations and online.
2026-07-23 · Nation's Restaurant News
Meet the emerging coffee chains that could outpace the giants Nation's Restaurant News highlighted French Truck Coffee as a notable regional player, citing a 14.3% growth rate in the New Orleans market. The report emphasizes the brand's success in leveraging authentic identity and community connection to drive expansion.
2026-03-20 · Hoodline
French Truck Takes Over Metairie Road PJ’s With Pastries In Tow French Truck Coffee opened its 14th location at 800 Metairie Road, taking over a space previously occupied by PJ's Coffee. The new café features the brand's full beverage menu alongside a pastry and breakfast sandwich program developed by executive chef Jeremy Fogg.
2026-01-14 · New Orleans CityBusiness
French Truck Coffee to open on Metairie Road French Truck Coffee announced the expansion of its footprint in the New Orleans area with a new location on Metairie Road. The report also noted a leadership transition, with longtime partner Bobby Winston taking over the CEO role from founder Geoffrey Meeker.
Sources used in this deep dive
- https://www.frenchtruckcoffee.com
- https://www.frenchtruckcoffee.com/collections/all-coffee
- https://www.frenchtruckcoffee.com/products/the-naturalist
- https://www.frenchtruckcoffee.com/products/big-river
- https://www.frenchtruckcoffee.com/products/la-belle-noir
- https://www.frenchtruckcoffee.com/products/colombia-gesha-grand-cru
- https://www.frenchtruckcoffee.com/products/sun-records-blend
- https://frenchtruckcoffee.com/shop
- https://www.225batonrouge.com/food-drink/first-look-french-truck-coffee-opens-friday-bringing-cant-miss-em-colors-mid-city
- https://www.frenchtruckcoffee.com/pages/locations
- https://www.frenchtruckcoffee.com/pages/where-to-buy
- https://www.frenchtruckcoffee.com/
Research disclosure — this profile was compiled from public online sources on 2026-09-30. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the company website and press coverage confirm the brand's founding in 2012, some third-party databases incorrectly list 2009 as the founding year.