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New York, NY, New York · Specialty Coffee Brand Deep Dive

Ground Up Coffee & Tea

Editorial sacred-geometry artwork for Ground Up Coffee & Tea; not a documentary photograph
IndependentNamed roasting partner: CCL Products (India) Ltd., Ngon Coffee Company Ltd., and BuencafeSourcing: Limited public info
TagsGround Up Coffee & TeaNew York coffee roastersIndiaColombiaVietnamBrazilIndependent
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Ground Up Coffee & Tea is a New York-based supplier specializing in the formulation, manufacturing, and distribution of premium instant coffee and tea products. They serve as a strategic partner for brands and retailers, offering custom private-label solutions and bulk industrial ingredients. The company leverages a global network of manufacturing partners to provide scalable, high-quality soluble coffee products.

Ownership
Ground Up Coffee & Tea is an independent, family-owned business rooted in three generations of experience in the instant coffee industry.
Founded
2015
Roasting
Named roasting partner: CCL Products (India) Ltd., Ngon Coffee Company Ltd., and Buencafe. Other roasting arrangements are unverified.
What it's known for
The brand is known as a leading wholesale and private-label supplier of instant coffee, liquid coffee, and instant tea, providing end-to-end soluble coffee solutions for CPG brands, retailers, and roasters.
Sourcing countries
India · Colombia · Vietnam · Brazil
Farm-level sourcing
The brand sources soluble coffee ingredients globally through a network of manufacturing partners rather than roasting its own beans. While they emphasize long-standing relationships with producers and global sourcing depth, they do not publicly list specific farm or farmer names for their bulk ingredients. Their offerings are primarily focused on industrial-scale soluble coffee and tea solutions.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-11-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the company provides extensive documentation for B2B clients regarding their manufacturing partners and supply chain, they do not publish a consumer-facing list of specific coffee farms or single-origin product names.

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