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New Brunswick, New Jersey · Specialty Coffee Brand Deep Dive

Hidden Grounds Coffee

Editorial sacred-geometry artwork for Hidden Grounds Coffee; not a documentary photograph
IndependentNamed roasting partner: Driftaway CoffeeSourcing: Farm level
TagsHidden Grounds CoffeeNew Jersey coffee roastersIndiaSumatraEthiopiaGuatemalaIndependentFarm level
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Hidden Grounds is a specialty coffee and chai brand that began in New Jersey and has expanded into a multi-location operation across New Jersey and New York. Founded by two immigrants, the company focuses on creating welcoming, human-centric café spaces that blend traditional coffee culture with South Asian influences. They partner with external roasters to maintain their quality standards while emphasizing a community-first approach to their business.

Ownership
Hidden Grounds is an independent coffee brand co-founded by Anand Patel and Spoorthi Kumar.
Founded
2013
Roasting
Named roasting partner: Driftaway Coffee. Other roasting arrangements are unverified.
What it's known for
The brand is known for its vibrant community atmosphere and its unique fusion of specialty coffee with South Asian-inspired beverages, particularly its signature chai.
Sourcing countries
India · Sumatra · Ethiopia · Guatemala
Farm-level sourcing
The brand sources specific single-origin coffees, such as those from the Ratnagiri Estate in India, and identifies the regions for its other offerings. While they highlight specific estates, they do not consistently publish a comprehensive list of farms for all their rotating blends.
Notable coffees
  • — Ratnagiri Estate
In the news

Recent news and media coverage about Hidden Grounds Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-26. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from Sumatra, Ethiopia, and Guatemala, specific farm names for these origins are not consistently documented on their current public-facing website.

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