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Reno, Nevada · Specialty Coffee Brand Deep Dive

Hub Coffee Roasters

Editorial sacred-geometry artwork for Hub Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm & producer level
TagsHub Coffee RoastersNevada coffee roastersColombiaBrazilEthiopiaGuatemalaRwandaSulawesiTanzaniaKenyaIndependentFarm & producer levelRoasts in-house
Visit Hub Coffee Roasters's site

Hub Coffee Roasters is a Reno-based specialty coffee company that has evolved from a 400-square-foot garage operation into a prominent regional fixture with multiple cafe locations. The brand is defined by its 'Good as Gold' philosophy and a commitment to vertical integration, bolstered by the founder's ownership stake in three Colombian coffee farms. Beyond roasting and retail, the company serves as a cultural anchor for Reno, intentionally designing its spaces to foster connections among local cyclists, coffee enthusiasts, and the broader community. Their market position is built on a foundation of seed-to-cup transparency and a long-standing reputation as a pioneer of specialty coffee in Northern Nevada.

Ownership
Hub Coffee Roasters is an independent, family-owned business founded by Mark Trujillo and his children, Joey and Jessica.
Founded
2009
Roasting
Reported to roast in-house.
What it's known for
Hub Coffee Roasters is known for its community-focused cafe culture, strong ties to the local cycling scene, and a commitment to vertically integrated sourcing through direct partnerships with Colombian coffee farms.
Sourcing countries
Colombia · Brazil · Ethiopia · Guatemala · Rwanda · Sulawesi · Tanzania · Kenya
Farm-level sourcing
The brand maintains direct relationships with producers, specifically co-owning three farms in Colombia: Finca Las Nubes, Las Veraneras, and Monte Bonito. They emphasize a seed-to-cup approach and frequently highlight specific farm names for their single-origin offerings.
Notable coffees
  • — Colombia Finca Las Nubes
  • — Colombia Las Veraneras
  • — Colombia Monte Bonito
  • — Kenya Kiandu
  • — Ethiopia Wachu
  • — Tanzania Mandomashe
Documented coffee offerings

Coffees researched from Hub Coffee Roasters

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Ethiopia Wachu

Harsu Haro Muda kebele, Guji, Ethiopia · Traditional (Natural)

A fruit-forward cup characterized by prominent strawberry notes and honey sweetness.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Hub Coffee Roasters

Documented physical retailers
Hub Coffee Roasters (Riverside)
Historical source note (not live inventory): Flagship cafe location in downtown Reno selling coffee beans and drinks.
Physical
Hub Coffee Roasters (Reno Experience District)
Historical source note (not live inventory): Cafe location in the Reno Experience District selling coffee beans and drinks.
Physical
Hub Coffee Roasters (Meadowcreek)
Historical source note (not live inventory): Cafe location in south Reno selling coffee beans and drinks.
Physical
Documented online sources
Hub Coffee Roasters's online shop
Historical source note (not live inventory): The brand's official website selling whole bean coffee, subscriptions, and brewing gear.
Website

I was able to verify the brand's three physical cafe locations in Reno and their official online store, but I found no evidence of the brand being sold in third-party grocery chains or external online marketplaces.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 21, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Hub Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-07-07 · KOLO TV
Gold Ribbon of Courage returns to Hub Coffee to support kids with cancer

Hub Coffee Roasters has partnered with the Northern Nevada Children’s Cancer Foundation for the second year to host an art display and fundraiser. The company is donating $1 from every 'Sun-Kissed Latte' sold throughout July to support local families affected by childhood cancer.

2026-06-16 · Reno Gazette Journal
Reno-Tahoe Coffee Bracket: Perenn, Lighthouse, Stella ...

Hub Coffee Roasters was featured as a top-performing contender in a local Reno-Tahoe coffee bracket competition. The brand advanced through multiple rounds based on public voting, highlighting its strong local presence and popularity in the region.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-01. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from Nicaragua in third-party business profiles, their official website focuses primarily on their direct-trade Colombian farm partnerships.

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