US Brand Directory
Reno, Nevada · Specialty Coffee Brand Deep Dive
Hub Coffee Roasters
IndependentRoasts its own coffeeSourcing: Farm & producer level
TagsHub Coffee RoastersColombiaBrazilEthiopiaGuatemalaRwandaSulawesiTanzaniaKenyaIndependentFarm & producer levelRoasts in-house
Visit Hub Coffee Roasters's site Hub Coffee Roasters is a Reno-based specialty coffee company that has grown from a small garage operation into a community staple with multiple cafe locations. They prioritize direct-trade relationships and vertical integration, particularly through their ownership stake in Colombian coffee farms. The brand is deeply rooted in local culture, fostering connections through coffee, cycling, and hospitality.
Ownership
Hub Coffee Roasters is an independent, family-owned business founded by Mark Trujillo and his children, Joey and Jessica.
Founded
2009
Roasting
Roasts its own coffee.
What it's known for
Hub Coffee Roasters is known for its community-focused cafe culture, strong ties to the local cycling scene, and a commitment to vertically integrated sourcing through direct partnerships with Colombian coffee farms.
Sourcing countries
Colombia · Brazil · Ethiopia · Guatemala · Rwanda · Sulawesi · Tanzania · Kenya
Farm-level sourcing
The brand maintains direct relationships with producers, specifically co-owning three farms in Colombia: Finca Las Nubes, Las Veraneras, and Monte Bonito. They emphasize a seed-to-cup approach and frequently highlight specific farm names for their single-origin offerings.
Notable coffees
- — Colombia Finca Las Nubes
- — Colombia Las Veraneras
- — Colombia Monte Bonito
- — Kenya Kiandu
- — Ethiopia Wachu
- — Tanzania Mandomashe
Sources used in this deep dive
- https://hubcoffeeroasters.com/
- https://hubcoffeeroasters.com/pages/our-story
- https://hubcoffeeroasters.com/pages/wholesale
- https://www.kolotv.com/2025/01/30/open-business-hub-coffee-roasters-adds-new-location-reno-experience-district
- https://travelnevada.com/coffee/hub-coffee-roasters
- https://linkedin.com/company/hub-coffee-roasters-reno
Research disclosure — this profile was compiled from public online sources on 2026-09-28. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand explicitly names its three partner farms in Colombia, specific farm-level details for all other origin countries listed were not fully detailed on the website.