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Orlando, Florida · Specialty Coffee Brand Deep Dive

Lineage Coffee Roasting

Editorial sacred-geometry artwork for Lineage Coffee Roasting; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsLineage Coffee RoastingFlorida coffee roastersColombiaGuatemalaKenyaEthiopiaRwandaBrazilIndependentFarm levelRoasts in-house
Visit Lineage Coffee Roasting's site

Lineage Coffee Roasting is a specialty coffee roaster based in Orlando, Florida, that has evolved from a humble DIY operation into a highly regarded leader in the specialty coffee industry. The company is defined by its rigorous, terroir-focused approach to small-lot roasting and a commitment to transparency that extends from the farm to the final cup. Beyond their retail cafe presence, they operate the Lineage Academy, an educational platform that produces in-house literature and hands-on training to demystify coffee craft for both professionals and enthusiasts. By prioritizing direct-trade relationships and meticulous quality control, Lineage maintains a reputation for being both technically precise and uniquely approachable in the competitive specialty market.

Ownership
Lineage Coffee Roasting is an independent, family-owned business founded by Jarrett and Justine Johnson.
Founded
2012
Roasting
Reported to roast in-house.
What it's known for
Lineage is known for its meticulous small-lot roasting, transparent direct-trade relationships, and a strong commitment to coffee education through its own academy and published books.
Sourcing countries
Colombia · Guatemala · Kenya · Ethiopia · Rwanda · Brazil
Farm-level sourcing
The brand maintains direct trade relationships and frequently identifies specific farms, washing stations, or producer groups for its single-origin offerings. While some of their signature blends like '431' cycle through different seasonal coffees to maintain a consistent flavor profile, their single-origin releases are typically traced to specific origins and producers.
Notable coffees
  • — Ethiopia Banko Gutiti
  • — Kenya Gicherori
  • — Colombia Rosado (Galilea)
  • — Rwanda Kigali (Kalisimbi Kiwieds Coffee)
  • — Ethiopia Dammu (Gera, Limu)
Documented coffee offerings

Coffees researched from Lineage Coffee Roasting

These are examples recorded during editorial research on Sep 28, 2026. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Colombia Select Decaf

Colombia · Ethyl Acetate (E.A.)

A natural decaffeination process that retains flavor, highlighting notes of chocolate and ripe berries.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Lineage Coffee Roasting

Documented physical retailers
Lineage Coffee Roasting (East End Market)
Historical source note (not live inventory): Physical cafe location in Orlando selling roasted coffee beans.
Physical
Lineage Coffee Roasting (Mills/50)
Historical source note (not live inventory): Physical cafe location in Orlando selling roasted coffee beans.
Physical
Lineage Coffee Roasting (UCF)
Historical source note (not live inventory): Physical cafe location in Orlando selling roasted coffee beans.
Physical
Documented online sources
Lineage Coffee Roasting's online shop
Historical source note (not live inventory): The brand's official website sells a variety of roasted coffee beans and subscriptions.
Website

I was able to verify three physical cafe locations in Orlando and the brand's own e-commerce platform; no third-party retail partners were identified.

These references come from public store locators, retailer listings and brand materials — last checked Oct 12, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Lineage Coffee Roasting, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-01-23 · Orlando Weekly
Paid parking at Lineage, Lazy Moon lot in Mills 50 at a standstill

Plans to implement a paid parking system at the lot shared by Lineage Coffee Roasting and Lazy Moon Pizza were halted following confusion and premature announcements by a third-party parking operator. Management confirmed that charging customers for parking was not under consideration by the tenants.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes community engagement and meaningful work environments, no specific, verifiable philanthropic programs or charitable donation percentages were found in public documentation.

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