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Pelham, Alabama, Alabama · Specialty Coffee Brand Deep Dive

Non-Fiction Coffee

Editorial sacred-geometry artwork for Non-Fiction Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm & producer level
TagsNon-Fiction CoffeeAlabama coffee roastersGuatemalaIndonesiaColombiaBrazilPeruRwandaIndependentFarm & producer levelRoasts in-house
Visit Non-Fiction Coffee's site

Non-Fiction Coffee is a specialty roaster based in Pelham, Alabama, dedicated to elevating coffee producers through a bottom-up, relational supply chain model. Beyond their roasting operations, the company is recognized for its social mission, which includes providing meaningful employment opportunities for individuals with disabilities. They focus on storytelling and transparency, aiming to dignify the work of farmers while delivering high-quality, small-batch roasted coffee.

Ownership
Non-Fiction Coffee is an independent, family-owned specialty coffee company founded by Lisa and Mike Herron.
Founded
2016
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its 'relational sourcing' model, which focuses on building long-term, sustainable partnerships with coffee farmers, and for its commitment to employing individuals with special needs at its roasting facility.
Sourcing countries
Guatemala · Indonesia · Colombia · Brazil · Peru · Rwanda
Farm-level sourcing
Non-Fiction Coffee emphasizes direct, long-term relationships with farmers and frequently highlights specific producers, such as the Perez family of Finca La Hermosa. They provide detailed stories about the individuals behind their single-origin offerings, moving beyond simple regional sourcing to focus on the specific farms and people involved in the production process.
Notable coffees
  • — Guatemala Finca La Hermosa
  • — Guatemala La Hermosa Gesha Forest
  • — Brazil Limao Rosa Microlot
  • — Peru Gregorio
  • — Colombia La Banda Rebelde
  • — Rwanda JMV Usekanabagoyi
In the news

Recent news and media coverage about Non-Fiction Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-09-29 · ABC 33/40
Non-Fiction Coffee | Talk of Alabama | 9.29.2026

Non-Fiction Coffee was featured on the local television program 'Talk of Alabama.' The segment highlighted the Pelham-based roaster's operations and presence in the regional coffee market.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-27. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the company's website and media coverage confirm their sourcing from Indonesia, specific farm names for their Indonesian offerings were not explicitly listed in the provided search results.

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