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Hartford, Connecticut · Specialty Coffee Brand Deep Dive

Ovelle Coffee

Editorial sacred-geometry artwork for Ovelle Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsOvelle CoffeeConnecticut coffee roastersJamaicaEthiopiaKenyaCosta RicaTanzaniaIndiaIndependentOrigin / region levelRoasts in-house
Visit Ovelle Coffee's site

Ovelle Coffee is a Hartford-based, community-focused roastery founded by Sasha and Ian Fay to share their passion for Jamaican coffee culture. The company specializes in direct-trade, high-quality single-origin beans, with a particular emphasis on rare Jamaican Blue Mountain coffee. They operate as a small-batch roaster, prioritizing sustainable relationships with farmers and active involvement in the local Connecticut community.

Ownership
Ovelle Coffee is an independent, family-owned business co-founded by Sasha and Ian Fay. It is a Black-owned and women-owned roastery based in Hartford, Connecticut.
Founded
2020
Roasting
Reported to roast in-house.
What it's known for
Ovelle Coffee is primarily known for its direct-trade Jamaican Blue Mountain coffee, which serves as the brand's flagship offering. The company is recognized for its commitment to community engagement and sustainable, direct-trade relationships with Jamaican coffee farmers.
Sourcing countries
Jamaica · Ethiopia · Kenya · Costa Rica · Tanzania · India
Farm-level sourcing
The brand emphasizes direct trade, particularly with co-op farmers in Jamaica to source their flagship Blue Mountain beans. While they highlight specific countries of origin for their single-origin offerings, they do not consistently publish the names of individual farms or producers for every coffee in their catalog. Their sourcing model focuses on paying fair wages to allow farmers to reinvest in their operations.
Notable coffees
  • — Jamaica Blue Mountain
In the news

Recent news and media coverage about Ovelle Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-10-07 · New Haven Independent
Food Entrepreneurs Get A Free Crash Course In Growing A Business

Ovelle Coffee was featured as one of four food businesses showcasing their products at a daylong workshop for entrepreneurs held at Southern Connecticut State University. Co-owner Ian Fay discussed the company's direct trade model for importing Jamaica Blue Mountain coffee and the challenges of scaling a small business.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-19. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes direct trade and lists several countries of origin, specific farm or producer names are not consistently provided on their public-facing website.

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