Skip to main content
Who Makes The
BEST COFFEE
US Brand Directory
Asheville, North Carolina, North Carolina · Specialty Coffee Brand Deep Dive

PennyCup Coffee

Editorial sacred-geometry artwork for PennyCup Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsPennyCup CoffeeNorth Carolina coffee roastersPeruEl SalvadorColombiaEthiopiaHaitiCosta RicaMexicoPapua New GuineaNicaraguaIndependentOrigin / region levelRoasts in-house
Visit PennyCup Coffee's site

PennyCup Coffee is an Asheville-based specialty roaster and cafe operator dedicated to small-batch production and sustainable sourcing. Founded in 2013, the company maintains multiple locations across the city and provides wholesale coffee services with a focus on community engagement and quality craftsmanship.

Ownership
PennyCup Coffee is an independent, family-owned business co-founded by Amber Arthur and Bill Tanner.
Founded
2013
Roasting
Reported to roast in-house.
What it's known for
PennyCup is known for its small-batch roasting operation in Asheville's River Arts District and its commitment to ethically sourced, sustainably grown specialty coffee.
Sourcing countries
Peru · El Salvador · Colombia · Ethiopia · Haiti · Costa Rica · Mexico · Papua New Guinea · Nicaragua
Farm-level sourcing
The brand sources green coffee from various global regions and emphasizes relationships with small farms and farmers. While they identify specific countries and regions, they generally do not publish specific farm or producer names for their standard offerings.
Notable coffees
  • — Haiti Thiotte Emerald Reserve
  • — Ethiopia Guji
  • — Costa Rica San Antonio
  • — Nicaragua Segovia
  • — Colombia Huila
  • — El Salvador Santa Ana
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-11-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes relationships with farmers, I could not verify specific farm-level transparency for their current seasonal offerings beyond the country and region of origin.

Your coffee interests. Every section.

Learn something new, follow the people behind your cup, or explore by flavor and tags.