Skip to main content
Who Makes The
BEST COFFEE
US Brand Directory
Keene, New Hampshire · Specialty Coffee Brand Deep Dive

Prime Roast Coffee Co

Editorial sacred-geometry artwork for Prime Roast Coffee Co; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsPrime Roast Coffee CoNew Hampshire coffee roastersCosta RicaGuatemalaMexicoNicaraguaPapua New GuineaSumatraIndependentOrigin / region levelRoasts in-house
Visit Prime Roast Coffee Co's site

Prime Roast Coffee Co. is a community-oriented coffee roaster and café based in Keene, New Hampshire, that has served the region since 1993. The brand operates its own roasting facility, utilizing efficient technology to produce a variety of organic and Fair Trade certified coffees. With a focus on hospitality and local engagement, the café serves as a popular downtown destination for both coffee enthusiasts and the broader community.

Ownership
Prime Roast Coffee Co. is an independent, family-owned business. It was founded and is led by Judy Rogers.
Founded
1993
Roasting
Reported to roast in-house.
What it's known for
Prime Roast Coffee Co. is a long-standing downtown Keene, New Hampshire institution known for its community-focused atmosphere and small-batch roasting. It is celebrated as a local hub for freshly roasted, bold coffee and specialty espresso drinks.
Sourcing countries
Costa Rica · Guatemala · Mexico · Nicaragua · Papua New Guinea · Sumatra
Farm-level sourcing
Prime Roast Coffee Co. sources its coffee as a certified Fair Trade partner. While they emphasize forming relationships within their community and working to source responsibly, they generally identify coffees by their country of origin rather than publishing specific farm or producer names for their offerings.
Notable coffees
  • — Costa Rican La Minita
  • — Demon Roast™
  • — Komodo Dragon V
  • — Brighter Days Coffee
Documented coffee offerings

Coffees researched from Prime Roast Coffee Co

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Toasted Coconut Flavored Coffee

Honduras

A Fair Trade organic Honduran roast infused with coconut flavor that provides sweetness and warmth without added sugars.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Prime Roast Coffee Co

Documented physical retailers
Prime Roast Café
Historical source note (not live inventory): The brand operates a physical cafe in downtown Keene, New Hampshire, where they sell bags of their roasted coffee.
Physical
Documented online sources
Prime Roast Coffee Co's online shop
Historical source note (not live inventory): The brand sells whole and ground coffee beans directly to consumers through their official website with shipping options.
Website

I was able to verify that Prime Roast Coffee Co sells its products through its own physical cafe in Keene, New Hampshire, and via its official e-commerce website; no other third-party retail partners were identified.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 21, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-01. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes its commitment to Fair Trade and responsible sourcing, it does not consistently publish specific farm names or producer identities for its current coffee lineup, making deeper traceability verification unavailable.

Your coffee interests. Every section.

Learn something new, follow the people behind your cup, or explore by flavor and tags.