US Brand Directory
Nelsonville, Wisconsin, Wisconsin · Specialty Coffee Brand Deep Dive
Ruby Coffee Roasters
IndependentRoasts its own coffeeSourcing: Farm level
TagsRuby Coffee RoastersNicaraguaEl SalvadorCosta RicaGuatemalaHondurasColombiaKenyaEthiopiaIndependentFarm levelRoasts in-house
Visit Ruby Coffee Roasters's site Ruby Coffee Roasters is a specialty coffee company based in rural Wisconsin that focuses on vibrant, high-quality roasts. Founded in a garage, the company has grown into a respected roastery known for its commitment to ethical sourcing and transparent producer relationships. They operate a flagship cafe in Stevens Point and maintain a strong reputation among coffee professionals and enthusiasts nationwide.
Ownership
Ruby Coffee Roasters is an independent, family-owned business founded by Jared and Deanna Linzmeier.
Founded
2013
Roasting
Roasts its own coffee.
What it's known for
Ruby is widely recognized for its 'colorful coffees' and a meticulous, transparent approach to sourcing high-quality single-origin beans. The brand is celebrated for its light-roast profile and strong relationships with coffee producers.
Sourcing countries
Nicaragua · El Salvador · Costa Rica · Guatemala · Honduras · Colombia · Kenya · Ethiopia
Farm-level sourcing
Ruby emphasizes long-term relationships with producers and often highlights specific farms or washing stations in their product descriptions. They source both single-origin coffees and curated blends, focusing on traceability and sustainable farming practices. While they work with importers and exporters to facilitate logistics, they maintain direct communication with the producers behind their offerings.
Notable coffees
- — Organic August (Blend)
- — Organic Tomorrow (Single Origin)
- — Creamery (Blend)
Sources used in this deep dive
- https://rubycoffeeroasters.com/
- https://rubycoffeeroasters.com/pages/our-story
- https://rubycoffeeroasters.com/pages/faq
- https://rubycoffeeroasters.com/blogs/journal/the-best-coffee-sourcing-stories-are-the-boring-ones
- https://ruby-coffee-roasters.myshopify.com/pages/press
- https://morningwines.com/wiki/roasters/ruby-coffee-roasters
Research disclosure — this profile was compiled from public online sources on 2026-09-29. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand provides extensive information on their sourcing philosophy and regions, they do not maintain a public, real-time database of every specific farm name for every current seasonal offering.