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Nelsonville, Wisconsin, Wisconsin · Specialty Coffee Brand Deep Dive

Ruby Coffee Roasters

Ruby Coffee Roasters brand artwork
IndependentRoasts its own coffeeSourcing: Farm level
Visit Ruby Coffee Roasters's site

Ruby Coffee Roasters is a specialty coffee roastery based in rural Wisconsin that has earned national acclaim for its vibrant, light-roast profile and commitment to transparent, producer-focused sourcing. Founded in 2013 by Jared and Deanna Linzmeier, the company transitioned from a garage-based operation to a dedicated warehouse facility in Nelsonville, where it maintains rigorous quality control and roasting standards. The brand is defined by its 'colorful coffees' philosophy, which emphasizes the unique microclimate and terroir of each harvest. Beyond its roasting operations, Ruby operates a flagship cafe and restaurant in Stevens Point, which prioritizes organic and locally sourced ingredients to complement its curated coffee menu.

Ownership
Ruby Coffee Roasters is an independent, family-owned business founded by Jared and Deanna Linzmeier.
Founded
2013
Roasting
Reported to roast in-house.
What it's known for
Ruby is widely recognized for its 'colorful coffees' and a meticulous, transparent approach to sourcing high-quality single-origin beans. The brand is celebrated for its light-roast profile and strong relationships with coffee producers.
Sourcing countries
Nicaragua · El Salvador · Costa Rica · Guatemala · Honduras · Colombia · Kenya · Ethiopia
Farm-level sourcing
Ruby emphasizes long-term relationships with producers and often highlights specific farms or washing stations in their product descriptions. They source both single-origin coffees and curated blends, focusing on traceability and sustainable farming practices. While they work with importers and exporters to facilitate logistics, they maintain direct communication with the producers behind their offerings.
Notable coffees
  • — Organic August (Blend)
  • — Organic Tomorrow (Single Origin)
  • — Creamery (Blend)
Documented coffee offerings

Coffees researched from Ruby Coffee Roasters

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Ruby Coffee Roasters

Documented physical retailers
Historical source note (not live inventory): A physical cafe located in Stevens Point, Wisconsin, serving the brand's full lineup of coffees.
Physical
Historical source note (not live inventory): The brand's headquarters cafe in Nelsonville, Wisconsin, offering specialty coffee and merchandise.
Physical
Documented online sources
Historical source note (not live inventory): The brand's primary digital storefront offering their full range of coffee, merchandise, and subscriptions.
Website

I was able to verify the brand's own online shop and their two physical cafe locations in Wisconsin; however, no third-party retail partners or external online marketplaces were identified in the provided search results.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 28, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Ruby Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2025-04-11 · Shore Fire Media
Bon Iver Releases New Album: SABLE, fABLE

To celebrate the release of the new album 'SABLE, fABLE,' Wisconsin-based band Bon Iver collaborated with Ruby Coffee Roasters on a limited-edition coffee release. The partnership featured a decaf blend and a Samuel Garivia Pink Bourbon blend, highlighting the roaster's regional ties to the band.

2025-02-04 · Point/Plover Metro Wire
Ruby Coffee Roasters employees file to unionize

Employees at the Ruby Coffee Roasters cafe in Stevens Point filed for a union election. The filing marked a significant labor development for the Nelsonville-based specialty coffee brand.

Research disclosure — this profile was compiled from public online sources on 2026-10-06. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes responsible business and producer partnerships, no specific, verifiable charitable programs with defined financial commitments or external partnerships were found on their public-facing platforms.