Morning Glory Full City Roast Fair Trade Organic Coffee
Guatemala & Peru
This is an eye-opening breakfast blend of shade-grown coffee.
Original roaster or listing sourceSweetwater Organic Coffee is a Gainesville-based roaster dedicated to 100% fair-trade, shade-grown, and organic specialty coffee. By operating as a member of the Cooperative Coffees collective, they maintain direct and transparent relationships with small-holder farmer cooperatives globally. The company focuses on small-batch roasting to ensure quality while prioritizing environmental sustainability and social impact.
These are examples recorded during editorial research on Sep 28, 2026. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.
Guatemala & Peru
This is an eye-opening breakfast blend of shade-grown coffee.
Original roaster or listing sourcePeru
A blend of Full City and French roasts that provides a strong, smooth, and full-bodied cup.
Original roaster or listing sourceSouth and Central America
A harmonious breakfast blend of shade-grown coffee beans roasted to a Full City level.
Original roaster or listing sourceA full-bodied espresso with thick crema and strong dark chocolate and fruit flavors.
Original roaster or listing sourceAmazonia region, Peru
A shade-grown coffee sourced from the CAC Pangoa cooperative.
Original roaster or listing sourceExternal customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.
I was able to verify the brand's own online store and a long-standing local retail partner in Gainesville, but could not confirm a comprehensive list of current third-party physical retailers due to the brand's store locator being inaccessible.
Recent news and media coverage about Sweetwater Organic Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
Sweetwater Organic Coffee owner Tripp Pomeroy discusses the financial strain caused by sweeping federal tariffs on imported goods. The company, which operates as part of a 21-member roaster co-op, has faced significant challenges in maintaining profitability while importing coffee from Central and South America.
To mitigate the impact of over $1 million in additional import costs resulting from new federal tariffs, Sweetwater Organic Coffee implemented a dynamic pricing system. This strategy allows the company to pass on costs incrementally as higher-priced inventory enters their warehouse rather than executing a single, large price hike.
Sweetwater Organic Coffee executives discuss the rising costs of green coffee imports due to global supply chain issues and climate-related production declines. The report highlights how the company's direct-trade model and fair-trade premiums are being tested by a nearly $2-per-pound increase in import costs.
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