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Marquette, Michigan · Specialty Coffee Brand Deep Dive

Velodrome Coffee Company

Editorial sacred-geometry artwork for Velodrome Coffee Company; not a documentary photograph
Owned by MQT Hospitality Inc.Roasts its own coffeeSourcing: Farm level
TagsVelodrome Coffee CompanyMichigan coffee roastersPapua New GuineaNicaraguaColombiaGuatemalaCosta RicaOwned by MQT Hospitality Inc.Farm levelRoasts in-house
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Velodrome Coffee Company is a specialty roaster based in Michigan's Upper Peninsula that operates under a 'fast, simple, fresh' philosophy. The company is dedicated to a direct-sourcing model, working closely with individual farmers to provide highly traceable, single-origin coffee. They operate multiple cafes and maintain a significant wholesale presence across the region.

Corporate ownership disclosure

Velodrome Coffee Company is owned by MQT Hospitality Inc.

Velodrome Coffee Company was acquired by MQT Hospitality Inc. in July 2024. The new owners, Matthew Beardsley, Erin Beardsley, and Iver Johnson, have committed to maintaining the original team, branding, and operational model established by founder Brice Sturmer.

Ultimate owner: a mid-size coffee group

Ownership is disclosed when documented. Corporate parents can shape sourcing and independence claims. Public sources were researched as of 2026-10-25.

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Ownership
Velodrome Coffee Company was acquired by MQT Hospitality Inc. in July 2024. The new owners, Matthew Beardsley, Erin Beardsley, and Iver Johnson, have committed to maintaining the original team, branding, and operational model established by founder Brice Sturmer.
Founded
2017
Roasting
Reported to roast in-house.
What it's known for
Velodrome is known for its commitment to a direct-sourcing model that focuses exclusively on single-farm, traceable coffees. They are recognized as a specialty coffee trailblazer in Michigan's Upper Peninsula, emphasizing transparency and long-term relationships with coffee producers.
Sourcing countries
Papua New Guinea · Nicaragua · Colombia · Guatemala · Costa Rica
Farm-level sourcing
The company utilizes a direct-trade model, sourcing exclusively from single farms through personal connections with producers. They prioritize long-term, sustainable relationships and provide information about the specific farms behind their offerings. Their menu focuses on single-origin coffees rather than blends.
Notable coffees
  • — Night Rider
In the news

Recent news and media coverage about Velodrome Coffee Company, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-25. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes single-farm sourcing, specific current farm names are not consistently listed on their public-facing website, making it difficult to verify a comprehensive list of active producer partners.

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