Lizzy's Fresh Coffee

Lizzy's Fresh Coffee is a specialty coffee roastery and retail operation headquartered in the mountain community of Ketchum, Idaho. Founded in 2008 by Liz Roquet, the company emerged after Roquet transitioned from a 15-year career in the outdoor accessories and clothing industry. When her previous employer relocated, Roquet chose to remain in Ketchum and establish her own business, dedicating herself to the technical craft of coffee roasting and the development of a local coffee culture.

The company operates as a small-scale, specialty-focused roaster that emphasizes freshness by roasting to order. Its business model encompasses a multi-channel approach, including a physical coffee bar in Ketchum, nationwide e-commerce shipping, and wholesale services for other cafes and businesses. The roastery maintains a focus on specialty-grade Arabica coffees, with a product catalog that features single-origin offerings, custom-curated blends, and decaffeinated options.

Sourcing philosophy at Lizzy's Fresh Coffee centers on the procurement of high-quality beans, with a documented commitment to ethical and sustainable certifications. The company explicitly offers USDA Certified Organic and Fair Trade Certified coffees. Their sourcing strategy often highlights specific origins and community-level production, such as their 'Sunriser' blend, which incorporates beans from a small collective of 28 families in Monserrate, Colombia.

In the professional coffee community, the company is known for its consistent performance in industry competitions. Lizzy's has been a recurring recipient of medals at the Golden Bean North America Coffee Roasting Competition, earning silver and bronze honors across multiple years. These awards serve as a benchmark for the company's roasting standards and have contributed to its reputation within the specialty coffee sector.

Beyond roasting, the company emphasizes consumer education and professional support. Roquet, who is also an author, provides training for wholesale clients and practical brewing guidance for home consumers. This educational component is integrated into their business model, aiming to bridge the gap between raw product and the final cup through barista training and accessible brewing advice.

As of recent reporting, the company remains a small, woman-led enterprise with a modest staff. It has received support from the United States Department of Agriculture, including grant funding in 2022. The operation continues to function as a fixture in the Ketchum business landscape, balancing its local retail presence with a broader digital footprint that serves customers across the United States.