Peixoto Coffee Roasters

Peixoto Coffee Roasters was established in 2015 by Julia Peixoto Peters and her husband, Jeff Peters, in Chandler, Arizona. The company was born from Julia’s desire to preserve her family’s multi-generational coffee farming legacy in Minas Gerais, Brazil, while creating a direct bridge between her ancestral roots and the specialty coffee market in the United States. By transitioning from corporate careers to the coffee industry, the founders sought to improve economic outcomes for farmers in their home region.

The core of the company’s identity is its vertical integration. Unlike many roasters that rely solely on third-party importers, Peixoto manages the production, importation, and roasting of its own family-grown coffee. This "farm-to-cup" approach allows the company to oversee the cultivation, harvesting, and processing of its beans, ensuring that the specific terroir of the Minas Gerais region is preserved and highlighted throughout the supply chain.

Beyond their own farm, which has been in operation for over 100 years, the company sources coffee from "extended family" farms. This sourcing philosophy is rooted in a commitment to transparency and sustainability, aiming to put more capital directly into the hands of producers. By maintaining these direct relationships, the company seeks to provide consumers with a clear narrative regarding the origin and processing techniques of every bag of coffee sold.

In the roastery, the company employs a philosophy centered on showcasing the intrinsic characteristics of the bean. The roasting team utilizes custom-modified equipment and a rigorous quality control system to tailor roast profiles for each individual coffee. Their stated goal is to bring clarity and balance to the cup, ensuring that the hard work of the producer—whether it involves a specific varietal or a unique processing method—is honored rather than obscured by the roasting process.

Peixoto Coffee operates multiple cafe locations in the Phoenix metropolitan area, including a partnership in downtown Phoenix. These spaces serve as the primary interface between the company and its local community, offering a venue to experience their single-origin offerings, including honey-processed beans and various microlots. The company also maintains an online presence, providing subscriptions and retail products to a national customer base.

Today, the company stands as a notable example of a producer-led roastery in the United States. By bridging the gap between the farm and the consumer, Peixoto Coffee Roasters emphasizes the importance of traceability and the human element in coffee production. Their ongoing operations continue to focus on the intersection of traditional agricultural heritage and modern specialty coffee standards.