Fazenda Rio Brilhante

The story

Inácio Carlos Urban arrived in Minas Gerais in 1976 and acquired his first plot of land in 1984, which eventually grew into the expansive Fazenda Rio Brilhante. The farm is now managed by the family's second generation, who continue to uphold the founder's commitment to specialty coffee production and regional development.

Challenges

The farm operates in the Cerrado Mineiro region, where the soil was historically considered challenging for agricultural development.

Innovations

The farm utilizes a proprietary model called Constructive Coffee Farming, which focuses on continuous system evolution and soil fertility, alongside the use of QR codes for batch traceability.