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Who Makes The
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Finca La Victoria

This is a research profile, not an independently conducted farm visit. Producer and coffee relationships are shown only when the records agree. Check the research sources below for supporting evidence.

The story

Mario and Nelly Lovo purchased Finca La Victoria in 2007. They later learned the farm had belonged to Mario's great-grandmother Helena, and Counter Culture dates its original coffee planting to 1872.

Innovations

The farm modernized pulping and processing equipment to reduce water use and improve consistency.

Published coffees linked to this farm

For blends, a farm may be named for one documented component without growing the entire coffee. These catalog relationships do not independently verify every lot, harvest or producer. See individual coffee profiles for traceability evidence.

Research sources & verification

These source links were recorded for this farm profile. They document its research trail; a linked source is not, by itself, confirmation of every farm, producer, coffee lot or photo identity.

Research last reviewed: 2026-10-04

  1. Source 1: counterculturecoffee.com
  2. Source 2: counterculturecoffee.com
  3. Source 3: counterculturecoffee.com
  4. Source 4: counterculturecoffee.com