This is an editorial research profile, not a first-person interview or independently conducted farm visit. Check the research sources below for supporting evidence.
Editorial illustration · not a verified portrait
Ayele Tulu, Genet Haile Endeshow, and Tsegab Ayele
Ayele Tulu, Genet Haile Endeshow, and their son Tsegab Ayele own and operate the Demeka Becha washing station near Becha in Bona Zuria, Sidama. SEY says the station purchases cherry from nearly 10,000 producers across Dilla Suke, Demeka, Goacho, Becha, and Bashiro Dale.
History
Demeka Becha is a hilltop washing station near Becha village in Bona Zuria. SEY documents the family’s ownership and the station’s purchasing relationships across five surrounding communities.
Producer profile visuals
Profile visuals can be editorial illustrations. They do not establish the identity or appearance of a real producer.
Research sources & verification
These source links were recorded for this producer profile. They provide a way to check the documented claims; the links do not independently establish each person's identity, current farm relationship or coffee lot.
Research last reviewed: 2026-10-29